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About the Role

The Digital Marketing Manager will develop, implement, and analyze online marketing strategies to drive website traffic, engagement, and revenue. This role involves managing budgets and overseeing campaigns across email marketing, paid digital advertising, and SEO to achieve business objectives, increase brand awareness, and boost booking conversions.

Responsibilities

• Support the direction of the resort’s multichannel paid digital marketing agency to achieve target KPIs.
• Manage and execute an evolved email marketing strategy to hit targeted engagement and revenue goals, employing sophisticated audience segmentation, A/B testing, drip campaigns, and logic-based automations.
• Assist in the development of creative and compelling promotional offers and supporting material, including the build-out of landing pages.
• Contribute to the development of the resort’s social media strategy.
• Stay current on digital marketing trends, technologies, and best practices.
• Assist in the maintenance of the resort website, including activity calendar listings, blog posts, and special offers.
• Manage and audit ongoing SEO work to improve online visibility and increase engagement and revenue production.
• Maintain all location listings to ensure information is up-to-date across all platforms.
• Measure, synthesize, and report on website performance on an ongoing basis.
• Recommend written and visual content and structure optimizations based upon data, and execute changes.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• Two to five years of experience in a digital marketing or related role.
• Hands-on experience with Google Analytics, Meta Business Suite, and SEO tools.
• Strong understanding of current digital marketing concepts, strategy, and best practices.
• Excellent analytical, organizational, and project management skills.
• Creative thinker with strong communication and copywriting skills.

Skills

• Google Analytics
• Meta Business Suite
• SEO tools
• Email marketing
• Paid digital advertising
• SEO
• Social media strategy
• Content development
• Website maintenance
• Revinate CMS
• Google Analytics certification
• Luxury hospitality marketing

Location

• Aurora, NY

Work Type

• Full-time

Experience Level

• 2-5 years

Education Level

• Bachelor's degree

Benefits

• Competitive medical and dental benefits for full-time employees.
• Generous paid time off packages for full-time employees.
• 401K program participation for full-time and part-time employees.
• Supplementary benefits for full-time and part-time employees.
• Highly competitive employee discount at all lodging and dining properties.

About the Company

• The iconic Finger Lakes resort, Inns of Aurora Resort & Spa brings the art of restoration to life.
• Poised at the edge of Cayuga Lake, the Inns of Aurora is a collection of historic estates benevolently restored and united to become a luxury resort standing on 350 acres of bucolic landscape.
• The Inns of Aurora combines history with modern luxury, layering the spirit of a simpler time with a contemporary approach to wellness, hospitality, and design.
• Described as “heaven on earth” by Architectural Digest, the One MICHELIN Key resort invites guests to disconnect from the frenetic pace of modern life.
• In the timeless remove of Aurora, guests discover compelling wellness and outdoor activities, deeply healing spa treatments, and seasonally inspired cuisine designed to create memories to last a lifetime.