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About the Role

The Associate Director oversees the strategic development and execution of programmatic campaigns across Display, Social, Mobile, Search, and Video channels. This role is responsible for generating strategic insights, driving learnings, and serving as the primary client contact. The AD provides thought leadership on audience strategies and campaign optimization, builds strong relationships with agency partners and client services teams, and oversees all campaign activity and deliverables by the team’s Programmatic Analysts and Managers.

Responsibilities

Direct and manage the daily work flow of all programmatic campaigns including proposal development, campaign activation and maintenance, and post-buy recaps
Interface with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
Own the development of strategic proposals, coordinating across programmatic teams to account for all relevant inputs
Assume accountability and ownership of programmatic campaign execution for assigned client accounts
Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Monitor and report on campaign performance
Participate in forecasting exercises for senior management
Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
Adopt established account management standards and program management best practices
Assist in training, mentoring, and developing team members
Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group
Develop and maintain quality control procedures for programmatic campaign implementations
Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing campaign performance

Requirements

Understanding of interactive media planning and buying elements
Proficiency in Microsoft Office solutions
Strong analytical thinking and mathematical skills
Excellent communication and writing skills
Ability to organize and manage detail work, as well as work independently and balance multiple tasks
5+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying
2+ years of increasing levels of responsibility within an agency or media company
2+ years of people management experience, managing 3+ reports in account management/client services team

Experience Level

5+ years of experience in programmatic media buying
2+ years of increasing levels of responsibility
2+ years of people management experience

Salary/Compensations

USD $97,375.00 - USD $155,961.00/Annually

Benefits

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

About the Company

Spark Foundry was built during the most transformative time in the history of advertising and marketing.
We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people.
Transformation is part of our DNA.
Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo.
Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.”
No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Equal Opportunity

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
All your information will be kept confidential according to EEO guidelines.