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About the Role

As the V-Label Manager (all genders) with a focus on Awards & Email Marketing, you will support the V-Label's digital marketing team in Germany during a parental leave, taking a central role in developing and implementing effective digital marketing measures. Your primary focus will be leading the V-Label Award Germany and conceptualizing, implementing, and optimizing data-driven email marketing campaigns. You will collaborate closely with colleagues from communications, marketing, and other departments, and are encouraged to contribute your own ideas. This role offers a dynamic work environment balancing strategic planning, operational execution, and cross-functional collaboration, providing opportunities for responsibility, process improvement, and professional development.

Responsibilities

Coordinate the further development and implementation of the V-Label Award Germany, ensuring the program supports ProVeg's goals.
Manage the organizational and content-related execution of the award throughout its entire project cycle, from planning to post-event activities, working closely with internal and external stakeholders.
Develop marketing and communication measures for the award, define relevant KPIs, and implement targeted campaigns across digital channels.
Collaborate with colleagues from communications, marketing, and other stakeholders to continuously enhance the award's visibility, reach, and impact.
Oversee the award website, coordinate central processes for submissions and shortlisting, and ensure the involvement of internal experts.
Support the award ceremony and ensure that content and results are effectively utilized in ongoing communication.
Conceptualize, manage, and optimize digital marketing campaigns with a focus on email marketing, supporting the continuous development of digital communication.
Plan and manage campaigns across various digital channels, using data and analytics for continuous improvement.
Collaborate with the ProVeg Comms team and coordinate content for emails, websites, blogs, and social media.
Support the data protection compliant implementation of marketing measures in coordination with relevant departments.

Requirements

Master's degree in Business Administration, Marketing, or a comparable field.
Minimum of two years of relevant professional experience in digital marketing.
Proven experience in managing digital marketing channels, particularly in email marketing, social media, and content creation.
Proficient German and English language skills, both written and spoken.
Practical knowledge of tools and platforms such as Instagram, LinkedIn, Canva, HubSpot, WordPress, Wrike, and Google Workspace, or a strong willingness to learn new systems.
Experience with digital marketing and analytics tools like Google Analytics, Google Ads, SEO tools, email marketing software, and social media management tools.
Strong project management skills, especially in planning, organizing, and executing events.
Structured and detail-oriented work approach, with the ability to manage multiple projects simultaneously.
Strong analytical skills and the ability to use data for informed decision-making and optimization.
Independent, reliable, and deadline-oriented work ethic with excellent organizational, prioritization, and decision-making skills.
Identification with ProVeg's vision and mission, bringing this motivation to daily work.
Experience or qualification in B2B and/or B2C (online) marketing, communications, or PR, ideally within an NGO or corporate environment (desirable).

Skills

Digital Marketing
Email Marketing
Social Media Marketing
Content Creation
Project Management
Data Analysis
Marketing Campaign Management
Communication
Collaboration
Organizational Skills
Prioritization
Decision-Making
WordPress
HubSpot
Canva
Google Analytics
Google Ads
SEO Tools
Social Media Management Tools
Google Workspace

Location

Berlin
Remote within Germany

Work Type

Full-time
Parental Leave Replacement
Remote
Hybrid (option to work in Berlin office)

Experience Level

Minimum 2 years of relevant professional experience
Master's degree

Education Level

Master's degree in Business Administration, Marketing, or a comparable field

Benefits

Flexible working hours with the option to compensate overtime with time off.
Full remote work with the possibility to work in the Berlin office.
Option for temporary work abroad (up to 183 days/year).
25 days basic vacation (FTE) plus an additional vacation day annually.
Additional vacation days can be purchased through small salary adjustments.
Appreciative work environment in a highly motivated team.
Strong focus on personal development and a dedicated training budget.
Provision of a work laptop and access to a well-equipped office in Berlin Tiergarten.
Mindfulness program and mental well-being support (free membership with Open Up and Headspace).

About the Company

The V-Label is a certification for vegan products and services.
The organization aims to create a world where everyone chooses delicious and healthy food that is good for people, animals, and the planet.
An inclusive workplace for diverse employees worldwide, encouraging everyone to bring their whole selves to work.

Equal Opportunity

We are an inclusive workplace for our diverse employees worldwide and encourage everyone in our organization to bring their whole selves to work.
We encourage all applicants to apply without a photo or date/place of birth.
If you live with a disability, health impairment, and/or neurodiversity, please let us know how we can adapt and support the application process (e.g., alternative tools, different interview formats, additional time for tasks).