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About the Role

As the Associate Brand Manager, you will shape the future of market-leading cannabis brands by developing compelling brand strategies, high-impact marketing communications, and portfolio strategies to delight the consumer. You will work within a close-knit and diverse team of cross-functional partners. The ideal candidate must be motivated, dynamic, collaborative, and manage multiple deadlines with competing priorities.

Responsibilities

Lead the commercialization and launch of new product innovations, including market assessments, product recommendations, business cases, and cross-functional team leadership.
Head up the execution of integrated marketing communications focusing on in-store marketing, social, and digital media to drive trial and build brand equity.
Conduct in-depth analysis of competitors, category, and consumers to inform go-to-market plans, portfolio strategy, and strategic marketing initiatives.
Stay on top of relevant category and marketing trends to inform marketing, portfolio, and business strategy.
Support the management of the brand marketing budget, including reconciliation, reporting, and forecasting.
Champion portfolio pricing recommendations and prepare strategic presentations for leadership alignment.
Collaborate cross-functionally and with retail partners to execute commercial plans and develop programs for key customers.
Support the development of the annual Brand Plan through analysis of business performance and development of insights and recommendations.
Manage complex cross-functional projects effectively in a daring and passionate environment with little supervision.
Identify gaps in business processes and lead new process development to drive efficiency.
Assess and activate against market opportunities such as new products, categories, or customer opportunities.

Requirements

Bachelor’s degree, preferably in Marketing or related subject matter. Advanced degree is a plus.
3 – 5 years’ relevant experience in marketing, product innovation and/or brand communications preferably in Consumer Packaged Goods.
Exceptional project management abilities; capable of prioritizing and handling multiple projects under tight time constraints.
Excellent analytical skills, synthesize data and insights into simple and clear action plans and recommendations.
Manage multiple stakeholders effectively while working with little supervision.
Think out-of-the-box and steer creative solutions.
Demonstrated experience with understanding and interpreting financials and managing budgets.
Proven experience managing 3rd party agencies such as events, print, digital, and loyalty.
Experience collaborating with Research and Development, Consumer Insights, Regulatory Affairs, Operations and Sales to get new ideas to market.
Has been successful with negotiation and offering diplomatic strategies on an enterprise level.

Skills

Marketing
Product Innovation
Brand Communications
Project Management
Analytical Skills
Financial Analysis
Budget Management
Agency Management
Cross-functional Collaboration
Negotiation
Strategic Planning
Market Analysis
Consumer Insights
Go-to-market Strategy
Portfolio Management
Marketing Communications
Social Media Marketing
Digital Media Marketing
In-store Marketing

Location

Remote
Stayner, Ontario

Work Type

Remote
Full-time

Experience Level

Associate

Education Level

Bachelor's Degree

Salary/Compensations

$85,000 - $95,000 per year

Benefits

Bonus
Incentive compensation
Other variable pay

About the Company

Cronos is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology, and product development.
With a passion to responsibly elevate the consumer experience, Cronos is building an iconic brand portfolio.
Cronos’ diverse international brand portfolio includes Spinach®, PEACE NATURALS® and Lord Jones®.
Cronos Group hires talented people who thrive on solving difficult problems and gives them the opportunity to hone new skills and approaches.
Cronos Group is shaping an innovative industry and building a historically significant company.

Equal Opportunity

Cronos does not use artificial intelligence or automated decision-making tools in the screening or selection of applicants.
We are committed to fostering a diverse and inclusive work environment, and we welcome and encourage applications from people with disabilities and people with diverse backgrounds, identities, and cultures.
For candidates with disabilities, accommodations are available upon request in all phases of the selection process.