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About the Role

COREtec Floors is seeking a Digital & Brand Marketing Strategist to lead brand, content, and campaign marketing for the Australian and New Zealand markets. This is a hands-on, digital-first role focused on driving sell-through by managing social channels, creating content, and executing targeted campaigns. The role offers autonomy to manage the ANZ marketing function, working closely with sales, a creative agency, and the global brand team.

Responsibilities

Own COREtec's brand and awareness across ANZ, adapting global guidelines to the local market.
Manage the social media ecosystem (TikTok, Instagram, Facebook, LinkedIn) for both organic and paid content.
Develop and execute cost-effective, targeted digital advertising campaigns.
Build B2B campaigns to reach customers and the trade directly, utilizing audience data.
Produce and adapt on-brand content for online and offline channels using Adobe Creative Suite.
Plan and project-manage in-market activations and retail display rollouts.
Coordinate international supply, logistics, installation schedules, and sales-training.
Manage the creative/media agency and freelancers.
Analyze and report on campaign and agency performance.
Present marketing plans and results to APAC leadership.

Requirements

Minimum 3 years of marketing experience, preferably in building products, flooring, interiors, homewares, or related sectors.
Proven hands-on experience with social media, email marketing, and paid digital advertising (Meta, Google).
Ability to create and adapt engaging content, brief agencies, and manage creative production.
Excellent written and verbal communication skills, adaptable for trade and consumer audiences.
Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Lightroom).
Bachelor's degree in Marketing or a related field, or equivalent hands-on experience.
Must have the right to work in Australia.

Skills

Social Media Marketing
Paid Digital Advertising
Content Creation
Brand Management
Campaign Management
Adobe Creative Suite
Project Management
Data Analysis
B2B Marketing
Audience Targeting

Location

Melbourne
Sydney

Work Type

Largely in-office (4-5 days per week)

Experience Level

Minimum 3 years

Education Level

Bachelor's degree in Marketing or related field, or equivalent experience

About the Company

COREtec® revolutionized hard flooring with a 100% waterproof core and cork underlay.
COREtec is part of Shaw Industries, a global Berkshire Hathaway flooring group.
The company is expanding its international brand presence in the Australian and New Zealand markets.

Equal Opportunity

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.