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About the Role

As a CRM Executive, you will craft customer journeys and automation programs to grow the customer database, increase shopping frequency, and foster loyalty, while meeting revenue targets and driving traffic to online and retail platforms.

Responsibilities

• Oversee the delivery and optimization of multi-stage lifecycle campaigns across various channels.
• Conduct weekly reporting and analytics to understand the customer base.
• Own the set-up, build, and deployment of Club New Look loyalty campaigns across email, push, and in-app messaging.
• Support the evolution of loyalty lifecycle journeys to build long-term engagement and value.
• Utilize program insight, customer data, segmentation, and competitor analysis to optimize loyalty campaigns.
• Generate innovative ideas for loyalty CRM testing, supporting A/B and multivariate testing.
• Brief, build, amend, and maintain all loyalty-related customer communications.
• Assist the CRM Manager with strategic loyalty projects, seasonal initiatives, and new feature launches.

Requirements

• 2+ years of experience in CRM or digital marketing, ideally with exposure to loyalty programs, customer lifecycle marketing, or retention strategy.
• Confident using CRM platforms (Emarsys experience is a plus).
• Highly organized with strong prioritization skills.
• Proactive, driven, and comfortable working independently.
• Methodical, logical, and calm under pressure.
• Positive, solutions-focused mindset.
• Strong team player with a collaborative approach.
• Thrives in a fast-paced and varied environment.
• Excellent attention to detail in both data and creative delivery.
• Strong computer literacy including Microsoft suite; Adobe Creative Suite experience is a bonus.

Skills

• CRM
• Digital Marketing
• Loyalty Programmes
• Customer Lifecycle Marketing
• Retention Strategy
• ESP
• Email Marketing
• Push Notifications
• In-App Messaging
• Data Analysis
• Segmentation
• A/B Testing
• Multivariate Testing
• Microsoft Suite
• Adobe Creative Suite

Location

• UK

Work Type

• Full-time

Experience Level

• 2+ years

Benefits

• 40% staff discount
• Friends & family discounts
• Reward platform for external discounts and offers
• Private pension scheme
• Virtual GP access
• Life assurance policy
• Buy more holiday scheme
• Extra paid day off on your birthday
• Enhanced maternity, paternity, adoption, and shared parental leave
• Interest-free season ticket loans
• Cycle2Work scheme

About the Company

• A feel-good fashion brand making style accessible and fun for over 55 years.
• Operates via website, mobile app, and over 300 stores in the UK.
• Values: Play to win, customer obsessed, we are one, it starts with me.
• Aims to deliver 'That New Look Feeling'.

Equal Opportunity

• We care about you and the planet and believe fashion should be a force for positive change.
• We celebrate inclusion and diversity in everything we do.
• We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.
• We prioritise development, offering training to support your progression.
• We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role.