Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As Senior Director of Digital Marketing, you will own AvePoint's end-to-end digital presence and performance, leading SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy. This role is for a leader actively shaping the AI-driven digital marketing landscape.

Responsibilities

• Define and lead AvePoint's strategy for AI-driven search visibility across AI answer engines.
• Build AEO accountability frameworks including benchmark tracking and OKRs.
• Partner with Brand, Demand Gen, and AR teams on content and structural approaches to increase AI answer surface citations.
• Stay ahead of platform changes and translate emerging signals into actionable strategy.
• Own organic search strategy across the full funnel, including technical SEO and AI-assisted content workflows.
• Establish and track SEO/GEO channel benchmarks.
• Oversee paid media investment across Google, LinkedIn, display, and programmatic, focusing on MQL volume and cost per MQL.
• Deploy AI-native campaign management, including automated bidding and predictive audience modeling.
• Connect paid spend to pipeline attribution and manage paid media budgets.
• Own the AvePoint website as a revenue-generating asset, leading CRO programs and A/B testing.
• Collaborate with Product Marketing, Brand, and Demand Gen on website optimization.
• Evaluate and integrate AI tools for dynamic content, intelligent chat, and web personalization.
• Model and enforce AI proficiency standards across the Digital Marketing team.
• Identify, pilot, and scale AI tools across digital functions.
• Create a culture of continuous learning and experimentation.
• Serve as the internal subject matter expert on AI-driven digital marketing.

Requirements

• 8+ years of B2B digital marketing experience, with at least 3 years in a senior leadership role owning paid media, SEO, and web.
• Demonstrated expertise in AEO and GEO.
• Deep hands-on experience with GA4, paid search/social platforms (Google Ads, LinkedIn), SEO tooling (Ahrefs, SEMrush), and marketing automation (Marketo preferred).
• Proven ability to connect digital spend to pipeline outcomes.
• Experience scaling AI tooling across a team.
• Strong analytical instincts.
• Executive-ready communication skills.
• Experience in B2B SaaS, security, or data governance is strongly preferred.
• Experience with ABM platforms like 6sense or intent data tools is strongly preferred.
• Exposure to Dynamics 365 and Marketo in a pipeline-reporting context is preferred.
• Comfort operating in a global org with regional go-to-market nuance is preferred.
• Active participant in digital marketing communities or public thought leadership on AI-driven marketing is preferred.

Skills

• AI-driven search visibility
• Answer Engine Optimization (AEO)
• GEO
• SEO
• Paid Media
• Web Conversion Strategy
• Technical SEO
• Core Web Vitals
• Schema Markup
• Content Velocity
• AI-assisted content workflows
• E-E-A-T
• Performance Marketing
• Google Ads
• LinkedIn Ads
• Programmatic Advertising
• AI-native campaign management
• Automated bidding
• Creative testing
• Predictive audience modeling
• Intent signal integration
• Pipeline attribution
• Website optimization
• Information architecture
• UX
• Conversion Rate Optimization (CRO)
• A/B testing
• Personalization
• AI tools for dynamic content
• Intelligent chat
• Web personalization
• AI proficiency standards
• Content generation
• Keyword research
• Reporting automation
• Audience intelligence
• Continuous learning
• Experimentation
• GA4
• Ahrefs
• 6sense
• Clearbit Reveal
• Dreamdata
• 6sense
• Clearbit
• Marketo
• Bombora
• Dynamics 365

Experience Level

• Senior leadership
• 8+ years of B2B digital marketing experience
• 3+ years in a senior leadership role

About the Company

• AvePoint is a company whose digital marketing has been fundamentally restructured by AI.

Equal Opportunity

• Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice.