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About the Role

The Associate Director, Strategy leads media strategy and planning for assigned clients, providing day-to-day functional management and ensuring excellence in media strategy. This role oversees media planning initiatives and ensures strategic media approaches align with business objectives.

Responsibilities

• Drive the media planning process, ensuring alignment with strategic objectives.
• Oversee media strategy development, including channel mix recommendations and budget allocation.
• Provide initial perspectives on media strategies and approaches.
• Manage multiple accounts, transitioning seamlessly between them.
• Represent the interests of cross-functional teams in client and agency partner meetings.
• Push for continuous improvement of self, team, and client deliverables.
• Stay informed on industry trends, emerging media opportunities, and Publicis Groupe capabilities.
• Contribute to new business and organic growth efforts.
• Serve as a primary point of contact for day-to-day client communications.
• Build strong relationships with clients, demonstrating an understanding of their business priorities.
• Provide strategic input to help shape clients’ marketing priorities.
• Present media strategies and performance updates effectively, leveraging strong communication skills.
• Advocate for client needs while ensuring agency best practices are upheld.
• Manage and mentor a team of direct and indirect reports.
• Oversee onboarding, training, and development processes.
• Provide ongoing coaching, performance management, and professional development.
• Manage and delegate team workload, ensuring quality outcomes and deliverables.
• Foster a collaborative and inclusive work environment.
• Participate in PHM’s hiring efforts by assessing and onboarding new talent.
• Work collaboratively with internal teams to drive integrated media strategy initiatives.
• Partner with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs.
• Provide input on deliverable timelines in partnership with cross-functional teams.

Requirements

• 5+ years media planning experience.
• 2+ years management experience.
• 1+ year Cross-channel media planning experience in 4 channels (Digital, Video, Print, OOH, DTC, HCP, Payer/Managed Market).
• 2+ years: HCP/Pharma media planning and media strategy experience.
• Familiarity with standard media research and planning tools (e.g mediaocean).

Experience Level

• Associate Director

Salary/Compensations

• USD $81,225.00 - USD $129,987.00/Annually

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

About the Company

• PHM is the leading health media agency in the US, built for the modern healthcare experience.
• Industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.
• Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity.
• In modern healthcare, the brands that are found are the ones that lead.
• When brands lead, advantage follows.
• Go deeper. Be found.

Equal Opportunity

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
• We honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
• We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• All your information will be kept confidential according to EEO guidelines.