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About the Role

We are seeking an experienced Product Marketing Director with deep expertise in artificial intelligence and quality engineering. You will craft persona-based positioning and messaging to build awareness, preference, and loyalty among target audiences. This role involves close collaboration with field and demand marketing, product management, and sales teams to evangelize our message, foster customer relationships, and develop value-focused content that drives pipeline growth and conversion.

Responsibilities

Develop a deep understanding of customers and their business challenges through market interactions, research, and feedback.
Create value-oriented messaging that articulates the value proposition and market differentiation.
Develop marketing content for the entire customer sales and adoption lifecycle, including assets for communications, demand generation, inside sales, direct sales, and customer success teams.
Collaborate with the marketing team to develop programs that drive demand and grow the sales pipeline.
Represent the company externally at conferences, thought leadership forums, and customer meetings.
Influence upstream product roadmap decisions in partnership with Product Management and solution architects.
Conduct market research and competitive analysis to identify trends, opportunities, and threats, providing regular updates and strategic recommendations.
Conduct win/loss interviews and analysis to gather insights on competitive positioning, product strengths/weaknesses, and market opportunities.
Monitor and report on the effectiveness of competitive strategies, recommending improvements.

Requirements

10+ years of overall experience, with at least 2 years in software testing, DevOps, or AI within the software delivery lifecycle.
Player-coach mentality for leading teams across multiple SaaS products.
Strong content marketing and content creation skills.
Ability to translate technical concepts into meaningful business value for quality assurance and engineering audiences.
Strategic thinker with the capacity for detailed execution and a passion for success.
Ability to effectively prioritize and manage multiple projects.
Outstanding analytical ability.
Very strong written and verbal communication skills.
Demonstrated curiosity for new marketing trends and best practices relevant to the target market.
Professional team player with strong leadership, communication, and interpersonal skills.
BS/BA degree required.
Must not be listed on any government restricted party lists.
Must certify that employment would not violate any sanctions or export control regulations.
Must be authorized to work in the U.S. without current or future sponsorship.

Skills

Product Marketing
Artificial Intelligence
Quality Engineering
Persona-based Positioning
Messaging Development
Content Marketing
Content Creation
Market Research
Competitive Analysis
Demand Generation
Sales Enablement
Storytelling
Communication Skills
Analytical Skills
Leadership
Interpersonal Skills

Location

Austin, TX
Atlanta, GA

Work Type

Hybrid
Full-time

Experience Level

10+ years overall experience
2+ years in software testing, DevOps, or AI

Education Level

BS/BA degree

Salary/Compensations

Market competitive salary
Success-oriented commission/bonus

Benefits

401(k) / pension plan
Full benefits package
Personal and professional development
Career path

About the Company

Tricentis strives for success while inspiring those around us by knowing what we need to achieve and how we will achieve it.
Core values: Demonstrate Self-Awareness, Finish What We Start, Move Fast, Run Towards Change, Serve Our Customers & Communities, Solve Problems Together, Think Big & Believe.
We comply with all applicable global sanctions and export control laws.

Equal Opportunity

Tricentis is proud to be an equal opportunity workplace.
Qualified applicants will receive consideration for employment without regard to race, color, ethnicity, gender, religious affiliation, age, sexual orientation, socioeconomic status, or physical and mental disability and other statuses protected by law.
Global Sanctions Compliance: Candidates must not be listed on any government restricted party lists (including OFAC SDN List and U.S. Commerce Department restricted lists) and must certify that their employment would not violate any sanctions or export control regulations. Candidates must notify us of any changes to their status during the application process or subsequent employment.
U.S. Work Authorization: This role is not eligible for employer-sponsored work visas. Applicants must be authorized to work in the U.S. without current or future sponsorship.