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About the Role

The US F&B Head of Marketing is entrusted with shaping and elevating CHANEL’s Brand Equity in the US for Fragrance, Skincare, and Makeup, aligning with Global strategies and local market realities. This leader will connect modernity with heritage, promote brand saliency and desirability, and drive data-informed, innovative, and client-centric growth in a dynamic marketing landscape. The role orchestrates the full marketing ecosystem, fostering collaboration with DCX, Brand Communication, and Artistic Direction teams, ensuring brand expression is coherent, elevated, and culturally resonant for an ultimate client experience.

Responsibilities

Champion Chanel’s brand equity, ensuring all initiatives reflect the House’s heritage, creative vision, and uncompromising standards.
Translate global brand strategies into locally relevant, high-impact plans that reinforce CHANEL’s local leadership in luxury fragrance and beauty.
Promote US market and client realities towards Global teams to ensure specific needs are understood and translated into product and orchestration strategies.
Act as the voice of the Brand to communicate CHANEL’s vision and support priorities to Retailers and Market Teams, inspiring alignment and ambition.
Demonstrate deep strategic and operational mastery of Fragrance, Skincare, and Makeup, understanding category dynamics, competitive landscapes, and client evolving motivations.
Orchestrate locally relevant activations and nourish Global MTP product plans.
Guide category teams to build long-term equity while delivering short-term business performance.
Supervise and consolidate A&P budget by axis, facilitating prioritization and monitoring sales performance and ROI to adapt plans and investments in real time.
Commission and interpret marketing intelligence, consumer research, competitive analysis, and trend forecasting to inform strategy.
Translate customer data and market insights into articulated action plans by axis, govern implementation and measure success.
Connect the dots and lead the evolution from episodic insights to AI-augmented intuition, sensing cultural shifts and market opportunities.
Lead the end-to-end development and implementation of integrated marketing campaigns, partnering closely with Brand Communication, Digital and Client Experience, Artistic Department and Retail teams, as well as Global partners.
Ensure creation of relevant and always-on connections across touchpoints of the client’s journeys (events, digital activations, retail experiences, services…), to convey the House’s storytelling through elevated and innovative multi-channel expressions, elevating client lifetime value.
Lead in a fluid world, operating in a composable marketing model where teams and skills reconfigure around outcomes, not just fixed roles.
Bring a sophisticated understanding of modern F&B client journeys across online and offline ecosystems for each product axis.
Partner with DCX and Retail teams to ensure that every online and offline interaction feels seamless and reflects the House’s signature level of service.
Support the Retail to deliver extraordinary in-store and event experiences, consistent with Brand’s standards, together with the Artistic and Education teams.
Leverage insights and data to anticipate the expectations of the diverse US clientele and shape meaningful, personalized experiences for launches and core product offer.
Inspire, mentor, and develop high-performing teams, nurturing curiosity and innovative spirit, accountability, and cross-functional collaboration.
Foster a culture of operational excellence aligned with Chanel’s image and values, where team members feel empowered to bring “out of the box” ideas.
Lead with agility and promote simplification, guiding an evolving organization where roles continuously reconfigure as AI’s impact rises.
Continuously assess what to automate, augment or eliminate, focusing teams on Brand priorities and high-value work.
Partner with P&O to pilot adaptive organization principles when relevant.
Develop strong relationships and trust with leaders of the rest of the marketing ecosystem (DCX, AD, Brand Comm) and collaborate with global and regional stakeholders to ensure strategic alignment and best-in-class execution.
Provide sharp insights to influence global strategy and innovation pipelines.

Requirements

Minimum of 20 years of experience and 15+ years of specific marketing experience
Strong analytical skills and the ability to synthesize data easily
Experience leading teams and leaders of teams
Proficient use of Microsoft 365 programs is required
Ability to travel internationally and domestically approximately 15% -20% or as business requires
Exceptional written and verbal communication required
Understanding of French language preferable

Skills

Product sensibility across Fragrance, Makeup and Skincare
Deep fluency in F&B brand equity building in a US competitive and diverse environment
Visionary and strategic thinker
Strong executional discipline
Ability to think out of the box
Ability to bring the outside in
Ability to challenge conventions while honoring brand heritage
Ability to deliver exceptional client experience
Inspirational leader
Ability to attract, develop and retain top talents
Deep cultural intuition
Trend curiosity
Data-driven
Ability to transform insights into action plans
Holistic expertise of the modern omni-channel client journey
Understanding of the psychology of premium US consumers across age pyramid
Understanding of client-centric communication automation tools
Understanding of the growing impact of digital and AI on Marketing function
Strong financial acumen
Budget management skills
Comfortable to lead by influence in complex environments
Ability to rely on centers of expertise (Brand Comm and DCX, Global teams)
Ability to challenge and connect the dots

Location

NYC office

Work Type

Partially Remote
Full-time

Experience Level

20+ years of experience
15+ years of specific marketing experience

Education Level

Bachelor’s degree required
Master’s degree or MBA preferred

Salary/Compensations

$256,100 - $400,000

Benefits

Dedicated paid time off for wellbeing (2-week August Office Closure)
Wellbeing fund
Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
Generous paid time off policies to include vacation, holiday, sick and volunteer days
401K and other incentives
Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking

About the Company

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress.
We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams.
Chanel is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work.
We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth.
Diversity and Inclusion: At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy and dignity for all.
We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.
We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.
Chanel Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.
Employees are encouraged to take time off annually to volunteer through CHANEL Community.
CHANEL also matches employee donations to select charitable organizations.
Sustainability: CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.
Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.
Arts and Culture: We are committed to extending our legacy of cultural engagement.
Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent.
US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.
Fondation Chanel: Since 2011, Fondation CHANEL’s mission is for women and girls to be free to shape their own destiny.
Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years.
Career and Leadership Development: We have dedicated in-house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine Chanel People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.

Equal Opportunity

At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy and dignity for all.
We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.
We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.