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About the Role
You will take ownership of influencer marketing across Yoshi en and Edeneve, our new premium skincare brand launching this year. Working closely with our CMO, you'll develop creative partnerships that strengthen both brands, build long-term creator relationships, and turn influencer marketing into one of our key growth channels.
Responsibilities
- Develop and execute influencer marketing strategies for Yoshi en and Edeneve
- Build and manage long-term relationships with creators, talent agencies, and managements
- Plan and execute influencer campaigns from briefing to reporting
- Identify new creators and partnerships that fit each brand's positioning
- Negotiate collaborations and manage campaign budgets
- Analyze campaign performance and continuously optimize based on KPIs and learnings
- Work closely with Brand, Creative, Social Media, PR and E-Commerce teams to ensure consistent storytelling across all channels
- Support product launches, seasonal campaigns and brand activations
- Stay on top of influencer, social media and beauty/lifestyle trends to bring new ideas into the business
Requirements
- 4+ years of experience in influencer marketing, creator partnerships or social media marketing
- Strong understanding of the DACH creator landscape across Instagram, TikTok and YouTube
- Experience managing influencer campaigns from strategy through execution and reporting
- Commercial mindset with confidence managing budgets and analysing campaign performance
- Strong project management skills and ability to coordinate multiple stakeholders
- Creative eye for premium brands, aesthetics and storytelling
- Hands-on, proactive and comfortable working in a fast-growing environment where priorities can evolve quickly
- Excellent German and English skills
- Experience with premium consumer brands, beauty, wellness, food or lifestyle is a plus
Skills
- Influencer marketing
- Creator partnerships
- Social media marketing
- Campaign management
- Budget management
- Performance analysis
- Project management
- Brand storytelling
- German language
- English language
Location
- Berlin
Work Type
- Full-time
Experience Level
- 4+ years
Benefits
- Appealing discount on all products
- 28 days of paid time off per year
- Up to 5 days off between Christmas and New Year
- Urban Sports Club membership
- Swapfiets bike rental
- Subsidy for the BVG ticket
- Discounts of up to more than 50 percent on attractive brands
- Real ownership and room for new initiatives
- Opportunity to contribute expertise and implement ideas
- Inviting office spaces with access to organic teas
- Regular tea & office parties
- Christmas and summer feasts
- Various influencer events
About the Company
- Yoshi Group is a multi-brand company that brings together brands such as Yoshi en, Edeneve and Dr. Schweikart.
- Brands are founded by entrepreneur Jörg Schweikart as independent sister brands of Sunday Natural.
- Each brand has its own identity, products and stage of growth.
- Brands are united by a shared commitment to quality, innovation, fairness and naturalness.
- Teams work from Grasblau in Berlin, a modern and sustainable office with plenty of natural light, quiet rooms and spaces designed for collaboration and focused work.