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About the Role

Develop and implement marketing strategies to strengthen market position, analyze trends and KPIs, oversee marketing mix and budgets, ensure consistent brand presence, collaborate with Sales and other teams, develop concepts to increase guest satisfaction and occupancy, create reports with recommendations, build relationships with stakeholders, and lead a marketing team. This position is a parental leave replacement through summer 2028.

Responsibilities

Develop and implement marketing strategies that strengthen our market position in the long term.
Analyze trends, competitors, and KPIs to continuously improve the success of our marketing initiatives.
Oversee a balanced marketing mix and ensure the efficient use of budgets.
Ensure a consistent brand presence across all digital and traditional channels.
Strengthen close collaboration with Sales and other teams to achieve shared business goals.
Develop innovative concepts and initiatives to increase guest satisfaction and occupancy rates.
Create meaningful reports and derive concrete recommendations for action from them.
Build and maintain strong relationships with internal stakeholders, partners, customers, and service providers.
Lead, coach, and develop a high-performing, diverse, and motivated marketing team.
Actively shape the future of our marketing and drive continuous improvement.

Requirements

Relevant professional experience in marketing in a leadership role.
Experience in the international chain hotel industry is desirable.
Experience in consumer marketing, social media, and brand partnerships.
Excellent German and English skills.
An analytical mindset and ability to base strategic decisions on business acumen.
Passion and a positive demeanor when interacting with people.
A desire to discover new things, utilize new media, and explore innovative approaches.
A passion for teamwork and for sharing enthusiasm and knowledge.
Highly organized, creative, and able to work independently.

Skills

Marketing Strategy
Data Analysis
Budget Management
Brand Management
Cross-functional Collaboration
Guest Satisfaction
Reporting
Relationship Building
Team Leadership
Change Management
Consumer Marketing
Social Media
Brand Partnerships
Communication
Analytical Mindset
Teamwork
Organization
Creativity
Independent Work

Location

Berlin

Work Type

Full-time

Experience Level

Leadership role

Education Level

Completed degree or vocational training in marketing

Salary/Compensations

Attractive compensation
Great annual bonus if goals are met

Benefits

BVG/VBB transit pass covered
Free parking spot
Subsidy toward EGYM Wellpass membership (employee pays 25 EUR)
Complimentary overnight stay with a guest at the hotel, including dinner at JW Steakhouse and breakfast
30 days of vacation
Vacation pay
Christmas bonus
Additional pay according to collective bargaining agreement (Berlin)
Worldwide travel at great employee rates
Corporate Benefits vouchers for fashion, movies, and travel
Online training courses for career development
Team events (Kick-Off Party, “TakeCare” initiatives)
Comfortable uniform
Free in-house dry cleaning
Extensive meal options in employee restaurant

About the Company

JW Marriott Berlin is part of the Marriott International family since 2021.
Located in the heart of Berlin, the hotel offers 500 guest rooms and suites, meeting and conference rooms for up to 2,500 people, two restaurants, a bar, and an exclusive spa and wellness area.
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the familiar.
JW Marriott is part of Marriott International's luxury portfolio with over 100 properties globally.
JW believes associates come first, fostering a happy environment for guests.
JW Marriott associates are confident, innovative, genuine, and intuitive.
JW hotels offer a unique work experience with community, camaraderie, and diverse co-workers.
JW creates opportunities for training, development, recognition, and pursuing passions in a luxury environment with a focus on holistic well-being.

Equal Opportunity

Marriott International promotes equal opportunity and values a diverse workforce and an inclusive corporate culture.
Marriott International does not discriminate against anyone on the basis of disability, prior military service, or any other reason.