About the Role
The Senior Account Director is the operational and client lead responsible for guiding both long-term strategy and real-time tactical execution. You will leverage AI tools and lead a multidisciplinary pod to deliver integrated solutions that are faster, smarter, and more effective, driving tangible commercial results for clients.
Responsibilities
- Lead the day-to-day client partnership at the speed of culture, acting as the trusted advisor for strategic bets and tactical sprints.
- Challenge traditional briefs by anticipating needs and shaping opportunities using real-time cultural signals and data.
- Drive a lean, integrated team of ‘&-shaped’ talent across creative, media, strategy, and production to deliver high-quality, fully integrated work.
- Leverage AI to deliver on the <2 hour promise for initial media and creative drafts.
- Connect every creative idea to a commercial outcome, speaking fluently in both 'Brand' and 'Performance' metrics.
- Proactively identify and plan for growth opportunities, thinking beyond the current project to the client’s future business needs.
- Mentor junior team members to become commercially-minded, creatively-driven, and media-savvy.
- Stay at the forefront of cultural trends and translate them into tactical opportunities.
Requirements
- Build partnerships based on pace and performance, discussing CPA and creative concepts.
- Demonstrate a proven track record in an integrated environment, connecting disciplines to solve problems.
- Utilize AI as a fundamental tool for efficiency and creativity, avoiding bureaucracy.
- Excel at leading small, agile, multidisciplinary teams and mentoring talent.
- Possess a bias for action and clear communication skills to persuade, negotiate, and provide direct feedback.
- Effortlessly switch between long-term brand planning and rapid tactical execution.
- Solve problems proactively and independently, managing upwards effectively.
- Be culture-obsessed and knowledgeable about current trends on platforms like TikTok/Reels.
Skills
- Insurgent Partner & Commercial Driver
- & -Shaped Mindset
- AI-Native & Radically Efficient
- Pod Leadership & Talent Acceleration
- Constructive Impatience & Clear Communication
- Dual-Gear Strategic Vision
- Bias for Action
Experience Level
- Senior
About the Company
- T&P, part of WPP, is one of the world’s leading integrated creative and media agencies, connecting talent and tech to drive growth for brands.
- Formed by the integration of The&Partnership and mSix&Partners, T&P brings together content creation and distribution into single end-to-end marketing solutions.
- T&P operates with a belief in the “Power of &”, fostering a global network of 1,500 employees.
- &Accelerate is the operational brain of T&P’s high-growth unit, rejecting lengthy SLAs and siloed departments.
- &Accelerate operates on the belief that modern marketing requires the speed of AI fused with the intuition of Human Intelligence (HI).
- &Accelerate is built to help insurgent and incumbent brands scale and thrive by hacking culture.
- &Accelerate builds lean, integrated pods that operate at the pace of the market.
- &Accelerate is powered by WPP Open, a proprietary AI platform that turns insights into action rapidly.
Equal Opportunity
- T&P, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- T&P is committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
