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About the Role

We are looking for a Head of Brand Design to own the creative foundation from which every team across Doctolib builds, setting the brand standard that makes Doctolib a genuine competitive advantage. Doctolib is evolving into an AI-first clinical platform for healthcare professionals and a daily health companion for patients, and our brand needs to carry that ambition. You will lead the central brand team and build an identity that is sharp, coherent, and enduring, unmistakably Doctolib across France, Germany, Italy, and beyond.

Responsibilities

Translate the strategic brand foundation into a coherent brand design strategy and language for both Pro and Patient audiences across markets.
Define and steward Doctolib's visual identity system, including logo, colour, typography, motion, illustration, and photography, as well as the brand architecture.
Own the brand principles that make Doctolib's brand executable at scale.
Define the brand's aesthetic direction within the design system.
Ensure the product experience and the brand identity evolve together.
Set the quality standard and review cadence that keeps the brand coherent across all touchpoints.

Requirements

10+ years in brand design, with a portfolio that demonstrates both strategic depth and visual excellence.
Experience leading brand identity work for a consumer or B2B2C product company.
Proven ability to build and evolve brand systems that work at scale across markets and channels.
Deep understanding of how brand identity translates into digital product design.
Fluent in English.

Skills

Brand design
Brand identity
Visual identity system
Brand architecture
Digital product design
AI tools for coding and development

Location

Berlin
Paris

Work Type

Permanent position
Full-time
Hybrid work setup (up to 2 remote days per week)

Experience Level

10+ years

Benefits

Deutschlandticket (Germany-wide public transport pass) fully paid for by Doctolib
28 vacation days + 1 additional day for each full calendar year of employment (up to a maximum of 30 days)
Work from abroad for up to 10 days per year
Company health insurance with great supplementary benefits
Company pension scheme with an employer subsidy of 40%
The Doctolib Parent Care program, which includes one month additional parental leave
Enrollment in Doctolib's long-term employee value sharing plan called DoctoGrowth
Free mental health and coaching services
Subsidized sports membership
Flexible workplace policy offering both hybrid and office-based mode
Healthy snacks and our regular breakfast buffet
Subsidized meal benefit
Package for caregivers and workers with disabilities including adaptation of the remote policy, extra days off for medical reasons, and psychological support
Relocation support in case of international mobility
Access to the best AI tools for coding, development and dedicated training
Free comprehensive health insurance (basic package) for you and your children
25 days of paid vacation per year, plus up to 14 days of RTT
Lunch vouchers (Swile card) worth €8.50 per working day, with €4.50 covered by Doctolib
Subsidy from the work council to refund part of the membership to a sport club or a creative class
50% reimbursement of your public transport subscription
ParentCare Program: Enjoy full salary coverage (100%) during your first month of birth leave and 75% during the second, covered by Doctolib

About the Company

Doctolib is at an inflection point: evolving from a booking and agenda tool into an AI-first clinical platform for healthcare professionals, and from a transactional app into a daily health companion for patients.
Our 50+ person international design team covers all of our product surfaces, from people-facing experiences to solutions for healthcare practitioners across multiple specialties and markets.

Equal Opportunity

We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.
You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, or disability.
To ensure equal opportunities, we invite you to exclude personal information (e.g., pictures, age) from your applications.
If you require any accommodation, please let us know for support during the hiring process.