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About the Role

We are looking for a marketing professional to drive the success of upcoming releases. You will be responsible for marketing concepts, strategic project management for national artists, and budget planning.

Responsibilities

• Develop marketing concepts and strategically manage projects for selected national artists, including budget planning.
• Create tailored strategies for local and global markets, from introducing newcomers to developing established artist brands.
• Generate marketing plans, timelines, and release strategies with regular reporting.
• Market tracks, singles, and albums using appropriate promotional materials in collaboration with A&Rs, artists, management, and Creative Marketing Managers.
• Monitor sales and streaming platforms, analyze developments using analytics tools, and derive strategic insights.
• Serve as the point of contact for licensors, artist management, artists, and cooperation/media partners.
• Collaborate closely with the sales team to set up digital and physical campaigns.
• Coordinate promotional activities with TV, PR, and Radio departments, and manage internal communication and material provision (e.g., photos, bios).

Requirements

• Previous marketing professional experience in the music business or a related industry.
• Strong understanding of digital marketing and relevant platforms.
• Creative mindset with an eye for future trends.
• Ability to maintain clarity amidst complex processes and interdependencies.
• Excellent communication skills and experience working with cross-functional teams.
• Proficiency in project management, online marketing, and managing creative processes.
• Open, reliable, and adaptable in interactions.
• Innovative approach to campaigns.
• Fluent German (written and spoken).
• Fluent English (written and spoken).
• Extensive and genre-spanning music knowledge and enthusiasm.
• Well-connected within the music business.

Skills

• Marketing
• Strategic Project Management
• Budget Planning
• Digital Marketing
• Analytics Tools
• Project Management
• Online Marketing
• Creative Process Management
• Communication

Location

• Berlin

Work Type

• Full-time
• Permanent
• Flexible working hours
• Home office

Experience Level

• Entry-level marketing experience

Benefits

• Room for diversity and innovation
• Freedom to challenge and revolutionize processes and methods
• Individual benefits packages (public transport subsidy, job bike, sports subscription)
• Flexible working hours
• Home office
• Company pension plan
• Streaming subscription of choice
• Access to concerts and events
• Exclusive training at the in-house Academy
• Trust to lead projects independently

About the Company

• Sony Music Entertainment GmbH
• Sony Music sounds better with you

Equal Opportunity

• We do not require your photo, age, marital status, origin, certificates, parents' jobs, or other characteristics.