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About the Role
As a Product Marketing Manager on the Enterprise Product Marketing team, you will own the go-to-market strategy, positioning, and market narrative for Semrush Enterprise's AI Optimization and SEO solutions. This role sits at the intersection of product innovation, customer insights, and market strategy, helping enterprise organizations navigate the rise of AI-powered search.
Responsibilities
- Own positioning, messaging, value propositions, and go-to-market strategies for AI Optimization and SEO solutions.
- Define target audiences, customer segments, and buyer personas through research.
- Partner with Product Management to integrate insights into roadmaps and lead cross-functional launch readiness.
- Synthesize customer feedback, usage patterns, and win/loss insights into actionable recommendations.
- Monitor developments in AI-powered search, SEO, and digital discovery to identify trends and risks.
- Define and evolve the product and category narrative for AI visibility and enterprise SEO.
- Leverage proprietary data and insights to create original thought leadership and support analyst relations.
- Create high-impact sales enablement materials including pitch decks, one-pagers, and battlecards.
- Develop customer success stories, use cases, and business value frameworks.
- Measure and report on key performance indicators to refine messaging and go-to-market approaches.
Requirements
- 5+ years of experience in Product Marketing, Product Strategy, Segment Marketing, or related B2B SaaS roles.
- Strong understanding of the AI search ecosystem including LLM-powered search and AI assistants.
- Proven experience building positioning, messaging, and go-to-market strategies for technology products.
- Strong understanding of enterprise buying journeys and sales motions.
- Exceptional written and verbal communication skills.
- Experience conducting market, customer, and competitive research.
- Strong stakeholder management and cross-functional collaboration skills.
- Intellectual curiosity regarding emerging technologies and digital discovery.
Skills
- Product Marketing
- Go-to-Market Strategy
- Market Research
- Competitive Analysis
- Sales Enablement
- B2B SaaS
- AI Search Ecosystem
- Stakeholder Management
- Data-driven Decision Making
Location
- Boston, MA
Work Type
- Hybrid
Experience Level
- 5+ years
Benefits
- Unlimited PTO
- Hobby & team building budget allowance
- Employee Support Program
- Loss of family member financial aid
- Employee Resource Groups
About the Company
- Brand visibility platform empowering marketers to command their online presence.
- Founded in 2008.
- Headquartered in Boston, MA with a global presence.
- Industry leader with over 28 million users.
- Recognized as a Great Place to Work and Diversity Champion.
Equal Opportunity
- Semrush is an equal opportunity employer committed to a sense of belonging for all employees.
- We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition, genetic identity, marital status, military service, or any other classification protected by law.