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About the Role

Reporting to the VP Marketing, this is a newly created role where you'll own and scale ABM efforts to break into top enterprise accounts across channels. You'll own Stream's account based marketing motion: the strategy, the campaigns, and the pipeline they produce. Working side by side with sales, you'll design creative, personalized plays that open doors at our top target accounts and accelerate the deals already in motion. This is a builder role where you'll shape the plays, measurement, and systems for personalization at scale.

Responsibilities

Own the enterprise ABM strategy and pipeline contribution for Stream's top target accounts, in close partnership with sales leadership.
Design and run 1:1 and 1:few campaigns across LinkedIn, email, direct mail, gifting, field experiences, and more, tailored to each account's context.
Map buying committees at Fortune 500 employers and build multi-stakeholder engagement plans across HR, payroll, benefits, and finance leaders.
Partner with sales on account selection, tiering, and timing, and run a regular cadence to review engagement signals and coordinate outreach.
Work with event marketing to plan high-touch moments for executive buyers.
Work with partner marketing to fold our payroll and HCM partner ecosystem into account plays, using tech stack intelligence to sharpen targeting.
Use AI tools throughout your workflow: account research, personalization at scale, creative development, and signal analysis.
Define what success looks like at the account level, track engagement and progression, and report results to marketing and sales leadership.
Test, learn, and codify winning plays into the ABM playbook Stream will scale as the team grows.

Requirements

5+ years of B2B growth marketing experience, including hands-on ownership of 1:1 and 1:few ABM campaigns across channels like paid media, email, direct mail, and events.
Experience generating pipeline for a sales organization: you've owned a number, built programs to hit it, and can speak to how your work created revenue opportunities.
A track record of working directly with enterprise sales teams as a true strategic partner.
Builder instincts: you're comfortable starting scrappy with spreadsheets and manual plays, making progress with the tools in front of you, and systematizing what works.
Strong AI fluency: you actively use AI tools in your marketing workflow and have a point of view on how AI changes the ABM playbook.
Creative instincts: you come up with campaign ideas that make busy executives look up.
Comfort with data: you use account engagement and pipeline performance to make decisions.
Experience with marketing automation and CRM (HubSpot a plus).
Experience marketing to HR, payroll, benefits, or finance buyers.
Time at a high-growth B2B company building its enterprise go-to-market motion or establishing a new category.
Familiarity with ABM and data enrichment platforms.
Experience with account-level measurement: engagement scoring, buying committee coverage, and pipeline attribution.

Skills

Account-Based Marketing (ABM)
B2B Growth Marketing
Pipeline Generation
Enterprise Sales Partnership
AI Tools
Marketing Automation
CRM (HubSpot)
Data Analysis
Campaign Management
Direct Mail
Email Marketing
Paid Media
Event Marketing
Partner Marketing
Content Development

Location

New York City

Work Type

Hybrid
Full-time

Experience Level

5+ years of B2B growth marketing experience

Salary/Compensations

$110,000 to $130,000

Benefits

15 Days vacation in addition to federal holidays, as well as flexible time off allowances for any ad-hoc childcare/family/caring needs
12 weeks paid Maternity Leave and 2 weeks paid Paternity Leave for employees with over 12 months service
Health, dental and vision benefits (a number of these benefits are paid in full for the employee)
Swanky equipment - from the latest Apple MacBooks to 34” monitor delivered to your home office.
401K program
Access to Stream

About the Company

Stream is the leading global Workplace Finance platform, reaching 4 million workers through 2,000 employers.
Stream goes beyond Earned Wage Access – helping workers keep more of what they earn, build savings, claim the government benefits they qualify for, and plan ahead with an AI money coach, all built on responsible access to pay they've already earned.
Stream partners with leading U.S. employers including Albertsons Companies, Dollar General, Five Below, Wayfair and GE Appliances.
As a Certified B Corporation, Stream is committed to improving financial outcomes for every worker.

Equal Opportunity

Stream is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, or veteran status.