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About the Role
Sierra is building a platform to help businesses create human-centric customer experiences using AI. This role involves building and scaling the performance marketing function, owning paid search and social strategies, and driving pipeline growth through data-driven experimentation and AI-enabled workflows.
Responsibilities
- Define and execute performance marketing strategy to convert paid spend into pipeline.
- Manage end-to-end paid search and paid social channels, including strategy, execution, and scaling systems.
- Own pipeline and budget performance, managing multi-million-dollar advertising budgets.
- Make data-driven investment decisions using forecasting, attribution, and reporting.
- Define account and persona targeting, messaging, and competitive positioning.
- Develop high-performing ad copy and creative while optimizing bids and budget allocation.
- Drive a culture of rapid experimentation across audiences, messaging, and channels.
- Leverage AI to automate marketing workflows and increase operational speed.
- Partner with Sales, Marketing, and Revenue Ops to align on campaigns and pipeline performance.
Requirements
- 7–10 years of B2B performance marketing experience.
- Deep, hands-on ownership of paid search and paid social.
- Proven success managing multi-million-dollar quarterly ad budgets.
- Experience maximizing ROAS and partnering with Sales in a sales-led motion.
- Ability to translate complex data into actionable insights.
- Experience in fast-paced, high-growth environments.
- Strong strategic and executional capabilities.
Skills
- Google Ads
- Microsoft/Bing Ads
- LinkedIn Ads
- Meta/Facebook Ads
- Attribution modeling
- Marketing forecasting
- Marketing operations
- Account-Based Marketing (ABM)
- Data enrichment platforms
- Clay
Location
- San Francisco
- Atlanta
- New York
- London
- Paris
- Madrid
- Munich
- Singapore
- Tokyo
- Sydney
Work Type
- In-person
- Full-time
Experience Level
- 7–10 years
Benefits
- Flexible (unlimited) paid time off
- Medical, dental, and vision benefits
- Life insurance and disability benefits
- Retirement plan
- Parental leave
- Fertility and family building benefits through Carrot
- Lunch, snacks, and coffee
- Discretionary benefit stipend
- Free alphorn lessons
- Equity plans
About the Company
- Sierra creates AI-powered platforms for better customer experiences.
- Company values include Trust, Customer Obsession, Craftsmanship, Intensity, and Family.
- Founded by Bret Taylor and Clay Bavor.
Equal Opportunity
- We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.