Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Sierra is building a platform to help businesses create better customer experiences using AI. This role is crucial for driving organic growth and establishing topical authority through strategic SEO and AI search optimization.

Responsibilities

• Define and execute Sierra's SEO strategy to capture and maintain top rankings across traditional search engines and AI answer engines.
• Drive organic growth on high-priority terms.
• Build and scale an AI-powered content engine, producing high-quality content and gated assets.
• Attract enterprise buyers and establish topical authority.
• Support both organic and paid demand generation.
• Optimize website performance and authority, owning technical SEO, site architecture, page speed, internal linking, and external backlink strategy.
• Improve crawlability, indexing, rankings, and domain authority.
• Lead Sierra's AI search strategy (AEO/GEO) by ensuring content is cited and recommended in AI-generated answers.
• Continuously monitor rankings across Google and LLMs to adapt to evolving search behavior.
• Measure and communicate SEO impact, connecting rankings, traffic, leads, and pipeline.
• Continuously optimize investments based on business outcomes.
• Partner closely with Product Marketing and Campaigns to turn search insight into assets that rank and convert.
• Collaborate with the web team to implement technical changes that improve rankings.
• Work alongside the performance team to integrate organic-built resources into their programs.
• Share a pipeline goal with the broader GTM team.

Requirements

• 7–10 years of SEO experience driving organic growth for B2B and technical audiences.
• Proven track record of improving rankings, organic visibility, and pipeline, not just traffic.
• Deep technical SEO expertise, including site architecture, crawlability, indexation, page performance, structured data/schema markup, and optimizing content for both traditional search engines and AI/LLM discovery.
• Strong content strategy and editorial judgment, with the ability to create high-quality content that resonates with enterprise buyers.
• Leverage AI to scale content production without sacrificing quality.
• A strategic, data-driven mindset.
• Proficient with Google Search Console, GA, Ahrefs/Semrush, LLM rank tracking, and analytics tools to translate complex SEO data into actionable business insights.
• A self-starter who thrives in high-growth environments.
• Embraces AI and automation.
• Motivated to build and own a scalable, pipeline-focused SEO function from the ground up.

Skills

• SEO strategy
• AI search strategy
• Technical SEO
• Site architecture
• Crawlability
• Indexation
• Page speed optimization
• Internal linking
• External backlink strategy
• Content strategy
• Editorial judgment
• AI content scaling
• Google Search Console
• Google Analytics
• Ahrefs
• Semrush
• LLM rank tracking
• Data analysis
• Programmatic SEO
• International SEO
• Hreflang
• Localized content strategy
• Multi-market strategy

Location

• San Francisco
• Atlanta
• New York
• London
• Paris
• Madrid
• Munich
• Singapore
• Tokyo
• Sydney

Work Type

• In-person
• Full-time

Experience Level

• 7-10 years of SEO experience

Benefits

• Flexible (unlimited) paid time off
• Medical, dental, and vision benefits for you and your family
• Life insurance and disability benefits
• Retirement plan dependent on country of employment
• Parental leave
• Fertility and family building benefits through Carrot
• Lunch, snacks, and coffee
• Discretionary benefit stipend
• Free alphorn lessons
• Equity plans

About the Company

• Sierra is creating a platform to help businesses build better, more human customer experiences with AI.
• We are guided by a set of values: Trust, Customer Obsession, Craftsmanship, Intensity, and Family.
• Our co-founders are Bret Taylor and Clay Bavor, with extensive experience from companies like Salesforce, Facebook, Google, and OpenAI.

Equal Opportunity

• We encourage you to apply even if your experience doesn't precisely match the job description.
• We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.