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About the Role
Sierra is building a platform to help businesses create better customer experiences using AI. This role will focus on scaling the international performance marketing function to drive pipeline growth across EMEA and APAC.
Responsibilities
- Build and scale Sierra's international performance marketing function, defining and executing strategy to grow pipeline across EMEA and APAC.
- Own paid search, paid social, and the systems, channels, and processes that will scale across regions.
- Develop localized go-to-market strategies by partnering with regional Marketing and Sales teams.
- Ensure targeting, messaging, creative, and copy reflect local market buyer behavior.
- Identify and optimize regional growth channels by sourcing and testing local advertising platforms, influencers, communities, and trade publications.
- Ensure accurate account and persona targeting.
- Lead strategy and hands-on execution, driving targeting, positioning, campaign creation, bid optimization, budget allocation, creative development, and continuous experimentation.
- Leverage data, attribution, and AI to optimize regional pipeline and revenue performance.
- Make smarter investment decisions, automate workflows, and scale experimentation and impact across international markets.
Requirements
- 7–10 years of B2B performance marketing experience with deep hands-on ownership of paid search and paid social.
- Proven track record of owning pipeline targets and partnering closely with Sales.
- Expert-level proficiency across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta/Facebook Ads.
- Strong international and localization experience, including identifying and activating market-specific advertising channels.
- Experience ensuring accurate account and persona targeting and adapting campaigns for local markets beyond simple translation.
- Exceptional strategic and executional capabilities, with the ability to develop targeting, messaging, and competitive positioning.
- Ability to execute campaign structure, platform optimization, bid strategy, budget allocation, copy, and creative in partnership with cross-functional teams.
- A data-driven operator with a bias for experimentation, leveraging attribution, marketing operations, CRM and marketing automation platforms.
- Ability to connect spend to pipeline and revenue, forecast performance, and turn complex data into actionable insights.
- A self-starter who thrives in high-growth environments, embraces ambiguity, is passionate about AI and automation.
- Motivated by building scalable programs and processes from the ground up while maximizing ROAS.
Skills
- Paid search
- Paid social
- Google Ads
- Microsoft/Bing Ads
- LinkedIn Ads
- Meta/Facebook Ads
- International marketing
- Localization
- Data analysis
- Attribution modeling
- Marketing automation
- CRM platforms
- ABM strategies
- AI
- Automation
Location
- San Francisco
- Atlanta
- New York
- London
- Paris
- Madrid
- Munich
- Singapore
- Tokyo
- Sydney
Work Type
- In-person
- Full-time
Experience Level
- 7-10 years
Benefits
- Flexible (unlimited) paid time off
- Medical, dental, and vision benefits for you and your family
- Life insurance and disability benefits
- Retirement plan dependent on country of employment
- Parental leave
- Fertility and family building benefits through Carrot
- Lunch, snacks, and coffee
- Discretionary benefit stipend
- Free alphorn lessons
- Equity plans
About the Company
- Sierra is creating a platform to help businesses build better, more human customer experiences with AI.
- We are primarily an in-person company based in San Francisco, with growing offices internationally.
- Our co-founders are Bret Taylor and Clay Bavor, with extensive experience in tech leadership roles at companies like Salesforce, Facebook, Google, and OpenAI.
Equal Opportunity
- We encourage you to apply even if your experience doesn't precisely match the job description.
- We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.