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About the Role

Lead the development and execution of brand strategies and integrated marketing plans for the Korea NMD portfolio, including SMA and ALS. This role is accountable for translating global and regional priorities into locally relevant strategies and high-impact tactics that address Korea market dynamics, customer needs, and patient care priorities. The Marketing Manager will work closely with cross-functional partners to drive aligned execution, field readiness, and sustainable business growth.

Responsibilities

Develop and lead the overall brand strategy and annual Integrated Customer Plan (ICP) for the SMA and ALS portfolio.
Translate regional and global strategic priorities into locally relevant marketing plans.
Design, execute, and continuously optimize commercial tactics, promotional materials, multi-channel campaigns, and HCP engagement programs.
Generate and apply market, customer, patient, and competitive insights.
Lead product performance tracking, including development of KPIs, dashboards, and metrics.
Develop financial forecasts, contribute to long-range planning, and manage the annual marketing budget.
Partner with sales, medical, value & access, corporate affairs, regulatory, and other cross-functional teams to ensure integrated execution.
Develop and deliver product, disease-area, campaign, and message training for the sales force and relevant affiliate teams.
Build and maintain effective, compliant relationships with key medical experts, HCPs, patient-related stakeholders, and external partners.
Plan and execute offline and digital customer engagement activities, including advisory boards, symposia, educational meetings, and other HCP programs.

Requirements

Bachelor’s degree or above, major in biology, chemistry, pharmacy, life science is preferred.
Minimum of 8 years of relevant experience in the pharmaceutical, biotechnology, or healthcare industry.
At least 3 years of hands-on marketing experience as a brand owner or product/portfolio lead.
Experience in rare disease, neurology/CNS, specialty care, or highly specialized therapeutic areas is preferred.
Demonstrated experience in new product launches, new indication launches, lifecycle management, or market-shaping initiatives is preferred.
Understanding of market access, reimbursement dynamics, and patient access considerations in Korea is preferred.
Ability to translate scientific, clinical, market, and customer insights into actionable marketing plans and execute promotional, HCP, sales training, and omnichannel engagement activities in a compliant and business-impactful manner.
Creative, innovative, bold, and entrepreneurial mindset, with agility and accountability to operate effectively in a fast-changing environment.
Willingness to work in a startup firm.
High ethical standards and commitment to full compliance with the Biogen Code of Business Conduct, company policies, industry codes, and applicable local regulations.

Skills

Strong marketing capabilities, including market and customer insight generation, strategic planning, segmentation and targeting, tactical execution, financial acumen, and performance tracking.
Strong communication, presentation, stakeholder engagement, and influencing skills.
Ability to build effective relationships and influence without authority across KME/HCP, external stakeholder, sales force, and cross-functional networks.
Fluency in both Korean and English.
Strong verbal and written communication skills.
Proficiency in standard business software and digital tools, including Microsoft Office applications.

Location

Korea

Work Type

Full-time

Experience Level

Management
8 years of relevant experience
3 years of hands-on marketing experience

Education Level

Bachelor's degree or above

About the Company

Biogen is a global team with a commitment to excellence and a pioneering spirit.
As a mid-sized biotechnology company, Biogen provides the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact.
Biogen's team encompasses talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills.
Biogen works together to deliver life-changing medicines, with every role playing a vital part in its mission.
Biogen is committed to building on its culture of inclusion and belonging that reflects the communities where it operates and the patients it serves.
Diverse backgrounds, cultures, and perspectives make Biogen a stronger and more innovative company.
Biogen focuses on building teams where every employee feels empowered and inspired.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law.
Biogen is an E-Verify Employer in the United States.