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About the Role
mammaly is a fast-growing premium brand for dog supplements. We are looking for someone passionate about dogs to translate that passion into engaging content and share our story on social media. You should be strong in both concept and execution, understanding that great content requires craftsmanship, timing, and community engagement.
Responsibilities
- Develop and manage the editorial plan across all social media channels, setting clear goals for reach, engagement, and brand perception.
- Independently produce and edit content, including video (Reels, TikToks, campaign clips), photos, and graphics.
- Identify trends early and adapt them to the mammaly brand context, rather than blindly imitating.
- Actively build and maintain our community by engaging with comments, DMs, and user-generated content.
- Conceptualize and manage high-engagement video campaigns.
- Conduct interviews with our founding team and external guests for authentic content.
- Prepare, edit, and cut our podcast, including speaker management and quality assurance.
- Regularly analyze content performance (reach, engagement rate, follower growth) to derive learnings and optimize strategy based on data.
Requirements
- Minimum of 2 years of professional experience in social media and content creation, ideally in a D2C, FMCG, or lifestyle environment. Alternatively, a completed degree or apprenticeship in media, communication, or marketing with relevant practical experience.
- Deep understanding of common platforms, including knowledge of algorithms, formats, and best practices.
- Strong written and verbal communication skills in German (native or C2) and English (minimum B2).
- Independent, organized, and results-oriented work style, combined with team spirit and communication skills.
- Proficient in common tools for video editing, image editing, and content planning.
- A big heart for dogs and high motivation.
- Own a dog that can accompany you in content production.
Skills
- Social Media Management
- Content Creation
- Video Production
- Video Editing
- Photography
- Graphic Design
- Community Management
- Trend Analysis
- Campaign Management
- Podcast Production
- Performance Analysis
- Content Planning
- German Language
- English Language
Location
- Berlin
- Remote in Germany
Work Type
- Hybrid
- Remote
- Full-time
Experience Level
- Minimum 2 years of professional experience
Education Level
- Degree or apprenticeship in media, communication, or marketing
Benefits
- 100% flexible working hours
- Home office equipment provided (Mac or Windows setup)
- Comfortable office space in Berlin
- Free coffee, tea, snacks, fruit, and breakfast cereals
- 75% employee discount on orders up to €100 per month
- Company pension plan (Betriebliche Altersvorsorge)
- Company health insurance (Betriebliche Krankenversicherung)
About the Company
- mammaly is a leading pet supplement startup in Germany, founded in 2020.
- Our mission is healthy and happy dogs, developing premium supplements for a long and good life.
- We are committed to animal welfare and promote health and quality of life through innovative solutions.
- We adhere to high social and ecological standards and have been a certified B Corp company since 2023.