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About the Role

The Director of Brand + Marketing is responsible for translating In Common With and Quarters’ point of view into a clear, consistent, and high-performing market presence. This role defines how the brand shows up across product launches, campaigns, and channels, connecting what we make to how it is understood, experienced, and purchased. It is both a strategic and operational leadership role, owning brand positioning, marketing strategy, and campaign systems, while ensuring disciplined execution across all touchpoints. The Director is responsible for aligning storytelling with performance, building a marketing function that drives growth, strengthens brand equity, and supports multiple business lines. The role leads the internal marketing and creative team and manages a bench of collaborators.

Responsibilities

Define and evolve the positioning of In Common With and Quarters, establishing a clear, differentiated point of view within the design and cultural landscape.
Lead the development of product narratives, translating material, process, and design intent into language that is precise, grounded, and culturally resonant.
Establish and maintain standards for voice, tone, art direction, graphic design, and photography, ensuring consistency and clarity across all expressions.
Define and refine the end-to-end brand experience across digital, retail, and physical environments, ensuring alignment between brand intent and lived experience.
Ensure that the customer journey—from first interaction through purchase, fulfillment, and follow-up—is as considered as how the brand is communicated.
Identify opportunities to expand the brand’s relevance across audiences, geographies, and categories, without diluting its core identity.
Develop a deep understanding of cultural context, customer behavior, and market dynamics to inform brand evolution—not just marketing strategy.
Lead and develop the internal brand and creative team, including art direction, graphic design, photography, and marketing, setting a high bar for thinking, craft, and execution.
Provide clear direction across all outputs, ensuring work is aligned with brand principles and executed with rigor.
Build and manage a network of external collaborators, including photographers, stylists, writers, and producers, maintaining a consistent level of quality and taste.
Establish processes and workflows that support thoughtful, well-paced creative development rather than reactive production.
Own the brand and creative budget, allocating resources in alignment with strategic priorities.
Establish clear KPIs and performance benchmarks, tracking impact across awareness, engagement, acquisition, and revenue.
Translate brand strategy into scalable systems that guide how the brand is expressed across campaigns, launches, and ongoing communications.
Oversee the development of campaigns and product launches as cohesive brand moments, ensuring each initiative reinforces broader business goals.
Set direction across all channels, including e-commerce, email/CRM, paid media, organic social, retail, and experiential.
Refine how the brand engages across e-commerce, email, social, and retail, prioritizing coherence over fragmentation.
Partner with Sales to ensure brand positioning is clearly translated across Direct, Trade, Wholesale, and Custom channels.
Continuously evaluate how and where the brand shows up, adjusting channel strategy to support long-term brand equity and sustainable growth.
Provide strategic leadership by setting vision, planning for long-term goals, and navigating complexity across functions.
Drive department-level outcomes through scalable systems, cross-functional initiatives, and clear success metrics.
Lead and develop managers and senior individual contributors while fostering accountability, collaboration, and growth.
Oversee multi-team operations, coordinate resources and priorities, and ensure high-performance execution.
Champion continuous improvement by measuring results, analyzing performance, and implementing initiatives that enhance efficiency and impact.
Ensure the development and maintenance of clear, effective Standard Operating Procedures (SOPs) or equivalent process documentation that support consistency, quality, and scalability across teams.

Requirements

10+ years of experience leading brand and marketing functions within luxury, design, fashion, or a similarly positioned, product-driven business.
Demonstrated ability to define brand positioning and translate it into cohesive systems—spanning product narratives, campaigns, and channels—that drive both desirability and revenue.
Deep experience across integrated channels, including e-commerce, CRM, paid and organic media, PR, partnerships, and retail or experiential environments, with accountability for performance.
Strong commercial acumen, with a clear understanding of customer acquisition, conversion, retention, and lifetime value.
Experience owning product marketing for physical goods, including naming, positioning, and go-to-market strategy.
Experience leading PR strategy and partnerships, including managing external agencies and developing collaborations from concept through execution.
Proven ability to build and lead teams, establish systems, and maintain a high standard across both strategic thinking and execution.
Experience managing budgets, forecasting, and aligning investment with business goals.
Track record of working cross-functionally with Product Design, Sales, and Operations to align brand and marketing with broader business objectives.
Must be authorized to work in the United States without current or future employer sponsorship.

Skills

Shopify
GA4
CRM/lifecycle marketing tools (Klaviyo or similar)
Google Analytics
Google Sheets
Meta Ads Manager
Google Ads
Asana
Webflow
Adobe Creative Suite
Figma
AI (ChatGPT, Claude, Gemini, Flora, or similar)

Location

Tribeca, NY

Work Type

Full-time
Onsite

Experience Level

Director Level

Salary/Compensations

$125,000 - $175,000 annually

Benefits

Medical, dental, and vision insurance (with 100% monthly premium coverage options)
PTO
401(k) with employer match

About the Company

In Common With is a design studio defining a new vocabulary for interiors, in which old-world craft meets at-scale manufacturing. Founded in 2018, our practice brings endless curiosity, exceptional materials, and unparalleled adaptability to lighting and objects for all spaces—created with our team of expert craftspeople, artists, and engineers around the world.
In 2024, we opened Quarters, a hybrid retail and hospitality destination in Tribeca. Through ongoing collaborations with our peers in the worlds of art and design, Quarters crafts a vision of home that’s unfolding and alive.
Our obsessions with craft and collaboration originate from a boundless interest in people, objects, and an ongoing conversation between the two. Every product we make and every partnership we cultivate has that in common.

Equal Opportunity

A genuinely empathetic group. We have a non-negotiable no jerks policy. Being nice is free.