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About the Role

We are seeking an experienced Digital Marketing Manager for a fixed-term maternity cover contract to lead paid digital marketing activities, drive engagement, generate B2B leads, and maximize campaign impact.

Responsibilities

• Plan, deliver, and optimize paid media campaigns across Google Ads, LinkedIn, Meta, and other digital channels.
• Manage PPC activity, including the Google Ad Grant, and collaborate with agency partners to enhance performance and ROI.
• Lead digital analytics and reporting using tools like Google Analytics, Google Tag Manager, and Microsoft Clarity.
• Support SEO, AI optimization, and email marketing initiatives.
• Line manage and develop a Digital Marketing Executive, fostering an inclusive and high-performing team culture.

Requirements

• Proven experience in delivering successful digital marketing and paid media campaigns, particularly in a B2B environment.
• Strong hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, Google Analytics, Google Tag Manager, and digital reporting tools.
• Experience in developing SEO strategies, applying AI optimization best practices, and managing email marketing campaigns.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong stakeholder management skills, including advising colleagues and managing agency relationships.
• Must be able to demonstrate eligibility to work in the UK.
• Anonymised CV and cover letter required, removing all identifying details.

Skills

• Google Ads
• LinkedIn Ads
• Meta Ads
• Google Analytics
• Google Tag Manager
• Digital Reporting
• SEO
• AI Optimization
• Email Marketing
• PPC

Location

• London
• Edinburgh
• Belfast
• Cardiff
• Hadleigh
• Remote

Work Type

• Fixed-term contract
• Remote
• Onsite

Experience Level

• Experienced

Salary/Compensations

• Up to £50,000 per annum

Benefits

• Generous holiday (25 days + bank holidays + extra Christmas leave)
• True flexibility in how and where you work
• Strong pension & life assurance
• Enhanced family leave
• Green travel perks (EV scheme, cycle to work)
• Professional development support
• Yearly wellbeing allowance

About the Company

• Energy Saving Trust is a leading and trusted organisation dedicated to promoting energy efficiency, low carbon transport, and sustainable energy use.
• We aim to address the climate emergency and deliver the wider benefits of clean energy during the transition to net zero.
• We offer careers where being part of the effort to address the climate emergency makes working for us truly meaningful and rewarding.

Equal Opportunity

• We are committed to creating a diverse, inclusive and equitable workplace where everyone can be themselves, with support to be their best.
• We strongly encourage applicants from a wide range of backgrounds and with different identities and experiences to apply.
• We are a Disability Confident Committed employer and ringfence a minimum number of interview slots for candidates who apply via the Disability Confident scheme and meet the criteria for a role.