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About the Role

Seeking a strategic, data-driven leader to balance brand building with demand generation, leverage emerging technologies, and inspire a high-performing team to deliver measurable business results. This role will lead the strategy, execution, and optimization of demand generation and brand-building initiatives across key paid, owned, and earned channels, driving volume, quality, efficiency, and intent of demand while strengthening Leatherman's brand.

Responsibilities

Develop and execute multi-channel growth marketing strategies that drive customer acquisition, engagement, and long-term brand growth
Own demand generation across social media, performance media, SEO/SEM, affiliate marketing, influencer programs, and emerging channels
Balance short-term performance goals with long-term brand-building initiatives
Identify new opportunities to expand reach, strengthen relevance, and accelerate growth
Lead an AI-forward marketing strategy that leverages automation, personalization, predictive analytics, and emerging technologies
Evaluate, test, and operationalize AI-powered marketing tools that improve efficiency, targeting, and customer experiences
Drive experimentation and innovation to create competitive advantage and measurable business impact
Stay ahead of marketing, technology, and consumer trends
Partner with Product, Brand, Sales, and Content teams to develop integrated go-to-market strategies and product launch plans
Ensure marketing efforts are aligned with customer needs, business objectives, and brand standards
Optimize campaign performance through data, testing, and continuous improvement
Lead, mentor, and develop the Growth Marketing Team
Establish clear goals, performance expectations, and development plans
Foster a culture of collaboration, accountability, innovation, and continuous learning
Help team members grow professionally while delivering exceptional business results
Own marketing performance reporting and growth KPIs
Monitor campaign effectiveness, ROI, customer acquisition, and brand health metrics
Use data and insights to inform strategy, improve efficiency, and drive better business outcomes

Requirements

7+ years of experience in growth marketing, demand generation, social media, digital marketing, or integrated marketing
Proven leadership experience managing teams or leading cross-functional initiatives
Strong expertise across growth channels including social media, paid media, SEO/SEM, influencer marketing, and performance marketing
Experience building and executing marketing strategies that drive measurable business growth
Strong analytical skills with experience using data to inform decisions and optimize performance
Ability to translate strategy into execution and deliver measurable results
Excellent communication, leadership, and stakeholder management skills
Experience with consumer brands, retail, ecommerce, or direct-to-consumer businesses
Experience leveraging AI-powered marketing tools, automation platforms, and predictive analytics
Experience leading integrated marketing campaigns across multiple channels
Passion for innovation, experimentation, and continuous improvement

Skills

Growth marketing
Demand generation
Social media marketing
Digital marketing
Integrated marketing
Performance marketing
SEO/SEM
Influencer marketing
AI-powered marketing tools
Automation platforms
Predictive analytics
Data analysis
Strategy development
Team leadership
Stakeholder management
Brand building
Campaign optimization
Experimentation

Location

Portland

Work Type

Hybrid
In-office

Experience Level

7+ years of experience

About the Company

At Leatherman, we build tools that help people take on the expected—and the unexpected. For more than 40 years, we've earned the trust of makers, tradespeople, outdoor enthusiasts, first responders, and everyday problem-solvers around the world.
Our Mission: Inspire, equip, and prepare everyone with innovative tools to take on the expected and unexpected.
Our Vision: Be the most useful brand in the world.
Our Core Values: • We have integrity in everything we do. • We pursue excellence. • We empower each other to reach our full potential.
When you join Leatherman, you'll have the opportunity to influence the future of an iconic brand while working alongside talented teammates who value collaboration, innovation, and growth.