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About the Role

The Inside Sales Executive will drive new business generation across the UK, focusing on lead generation, prospecting, and appointment setting to support SME customer acquisition and larger strategic opportunities for the Field Sales team. This role acts as the engine room of the sales pipeline, ensuring consistent activity, high-quality lead qualification, and seamless support across the sales lifecycle.

Responsibilities

• Proactively identify and engage new business opportunities through cold calling, email outreach, LinkedIn, and marketing campaigns
• Build and manage a consistent pipeline of qualified leads across target sectors
• Focus on acquiring SME customers while identifying upsell or scale opportunities
• Qualify prospects based on defined criteria (volume, trade lanes, services, margin potential)
• Accurately capture and manage all activity within CRM systems
• Book qualified meetings and sales calls for Field Sales colleagues
• Ensure all opportunities are clearly scoped, positioned, and briefed ahead of meetings
• Maintain strong follow-up discipline to convert interest into scheduled appointments
• Support pipeline velocity by progressing leads through early sales stages
• Own the end-to-end sales cycle for smaller, transactional SME customers
• Provide pricing, follow-up, and conversion support to secure new business
• Build relationships to encourage repeat business and account growth
• Identify and nurture larger, complex opportunities to be transitioned to Field Sales
• Conduct initial discovery and stakeholder mapping
• Support the development of strategic opportunities through research and engagement
• Work collaboratively with Field Sales to maximise win probability
• Support Field Sales with customer onboarding processes
• Support Field Sales with CRM data management and pipeline tracking
• Support Field Sales with preparation of tenders, RFQs, and RFP responses
• Support Field Sales with creation of customer presentations and proposals
• Coordinate internally across operations, pricing, and product teams to support opportunity development
• Work closely with Operations, Pricing, and Product teams to develop solutions for customers
• Support seamless handover from sales to implementation
• Contribute to campaigns and targeted account initiatives

Requirements

• Proven experience in sales, lead generation, or business development (logistics preferred)
• Strong prospecting and cold outreach capability
• Excellent communication and relationship-building skills
• Highly organised with strong attention to detail
• Experience using CRM systems (e.g. Dynamics)
• Ability to work in a fast-paced, target-driven environment
• Self-starter with high activity levels
• Commercially aware and results-driven
• Strong team player with a collaborative mindset
• Resilient and comfortable with outbound sales
• Talking, hearing and using hands to operate computer equipment
• Vision abilities required by this job include close vision and the ability to adjust focus
• Job may require extended sitting or standing, use of standard office equipment

Skills

• Sales
• Lead Generation
• Business Development
• Logistics
• Prospecting
• Cold Outreach
• Communication
• Relationship-building
• Organisation
• Attention to detail
• CRM systems (e.g. Dynamics)
• Working in a fast-paced, target-driven environment
• High activity levels
• Commercial awareness
• Results-driven
• Team player
• Collaboration
• Resilience
• Outbound sales

Location

• UK

Work Type

• Full-time

About the Company

• Crane Worldwide Logistics is a leader in supply chain solutions with over 130 locations across 30 countries providing individual services that address our client's logistics challenges.