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About the Role
The Regional Sales Manager (RSM) is responsible for selling and executing Red Bull’s strategies and initiatives across assigned regions, divisions, or banners within a specific national chain. This role involves managing key account volume, market share, spending budgets, and performance results, including distribution, pricing, promotion, and Quality Points of Distribution (QPOD). The RSM will develop business relationships, create solutions that meet customer needs while supporting Red Bull’s goals, and drive best practices.
Responsibilities
- Manages regional key account volume, market share, spending budgets, and performance results.
- Ensures distribution for priority packages in line with Channel Strategy recommendations.
- Manages regional, divisional, and banner schematics to reflect Red Bull standards and chain headquarters directives.
- Sells Red Bull’s recommended pricing program using best practices and available tools.
- Recommends key account pricing that aligns with national RBNA standards and target price ranges.
- Develops an annual promotion schedule in accordance with chain headquarters goals.
- Ensures all promotions are supported by effective point-of-sale materials and incremental displays.
- Customizes sales pitches to achieve account goals while driving effective, permanent merchandising.
- Evaluates ROI before recommending specific point-of-sale materials or customized solutions.
- Establishes a communication model with all regional chain decision-makers.
- Builds partnerships and strengthens relationships at regional, division, and banner levels.
- Establishes tools and business review templates for consistent data review with local Distributor Partners.
- Ensures regional, divisional, and banner compliance with annual Customer Marketing Agreements.
- Manages travel and expense spending within the assigned budget.
- Evaluates ROI for all regional, divisional, and banner-level programming and promotions.
- Communicates key learnings from ROI evaluations of "pay-for-space" agreements.
- Drives post-promotion analysis to evaluate promotional effectiveness.
- Pursues business relationships to obtain retailer scan data, basket analysis data, and other insights.
- Analyzes business and customer sales to define priorities and areas of focus.
- Conducts quarterly business reviews to update stakeholders on performance, competition, and opportunities.
- Shares examples of Red Bull marketing activities to demonstrate key points of difference.
- Provides energy category insights to drive changes in promotion, price, distribution, or merchandising practices.
- Builds relationships with key accounts beyond the buyer level.
- Uses appropriate communication processes to keep Distributor Partners and Managers informed of programs and initiatives.
- Visits Distributor Partners to maintain personal contact and open lines of communication.
- Maintains open communication with relevant regional and Distributor Partner personnel for effective program implementation.
Requirements
- Minimum of 4 years of sales and key account experience with a strong track record of success, preferably in the beverage, consumer packaged goods (CPG), or fast-moving consumer goods (FMCG) industries, or within a Direct Store Delivery (DSD) operation.
- Experience working with chain accounts and owner groups across multiple channels, preferably grocery and/or convenience.
- Strong analytical skills and experience using both internal and external data sources.
- Excellent communication and active listening skills.
- Strong negotiation skills.
- Innovative, solution-oriented mindset.
- Self-motivated and able to work independently.
- Highly proficient in Microsoft Excel and PowerPoint.
- Must be authorized to work in the United States.
Skills
- Sales
- Key Account Management
- Distribution Management
- Pricing Strategy
- Promotion Planning
- Relationship Building
- Problem Solving
- Budget Management
- Business Analysis
- Communication
- Negotiation
- Microsoft Excel
- Microsoft PowerPoint
Location
- Philadelphia, PA
- Boston, MA
- Connecticut
Work Type
- Permanent
- 70-80% Travel
Experience Level
- Minimum of 4 years of sales and key account experience
Salary/Compensations
- $92,000 - $138,000 + cash incentives
Benefits
- Comprehensive Medical, Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
- Pet Insurance
- Legal Insurance
- Life Insurance
- Tuition Reimbursement
About the Company
- Red Bull North America, Inc.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.