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About the Role

The Product Manager is a key marketing role responsible for the successful commercialization and lifecycle management of assigned products and portfolios. This role serves as the commercial owner following product definition and development, ensuring successful product launches, sales enablement, customer adoption, and ongoing commercial performance. The position is accountable for executing the commercial strategy for assigned products by partnering with the commercial organization and other cross-functional teams.

Responsibilities

• Develop and execute commercialization strategies for assigned product lines throughout the product lifecycle.
• Lead cross-functional launch planning and execution for new products, product revisions, software updates, and end-of-life transitions.
• Support Marketing Manager to develop product positioning, value propositions, messaging, and customer-facing content aligned with overall product strategy.
• Partner with Marketing Management and Marketing Communications to ensure effective promotional campaigns, customer engagement, and lead generation activities.
• Develop and maintain sales enablement materials including presentations, competitive battlecards, objection handling guides, product literature, and demonstration tools.
• Train direct sales teams, distributors, and technical support personnel on product features, clinical value, competitive differentiation, and customer use cases.
• Monitor commercial performance including revenue, product utilization, customer adoption, market trends, and competitive activity, recommending corrective actions as needed.
• Gather and synthesize Voice of Customer (VOC), Voice of Sales (VOS), and competitive intelligence to identify commercial opportunities and provide actionable feedback to marketing leadership.
• Support monthly revenue forecasting, demand planning, and Sales & Operations Planning (S&OP) activities.
• Collaborate with Sales on strategic customer opportunities, product demonstrations, proposal support, and customer business reviews.
• Work closely with Regulatory Affairs and Quality to ensure marketing claims, product messaging, and customer communications remain compliant.
• Collaborate with Operations and Supply Chain to support launch readiness, inventory planning, and customer fulfillment.
• Assist in the development of strategic and tactical marketing plans for assigned products.
• Support government proposals, RFP responses, and customer presentations.
• Responsible for achieving commercialization objectives, launch milestones, and lifecycle performance goals within the scope of marketing.
• Comply with company quality management systems, policies, and procedures.
• Perform additional duties and responsibilities as required by business needs.

Requirements

• Ability to make an impact by focusing on outcomes and putting the customer at the heart of everything.
• Strong commercial execution and project management skills.
• Ability to translate technical products into compelling customer value propositions.
• Excellent presentation and customer-facing communication skills.
• Experience leading cross-functional commercialization efforts without direct authority.
• Strong analytical skills with the ability to interpret commercial performance data and market trends.
• Demonstrated ability to influence stakeholders throughout the organization.
• Experience developing sales enablement tools and delivering commercial training.
• Strong organizational skills with the ability to manage multiple product initiatives simultaneously.
• Customer-focused mindset with experience gathering and applying Voice of Customer insights.
• Experience working within a regulated medical device or IVD environment.
• Ability to remain in stationary position, often standing, for prolonged periods.
• Ability to ascend/descend stairs, ladders, ramps, and the like.

Skills

• Product lifecycle management
• Sales enablement
• Commercialization strategies
• Launch planning
• Product positioning
• Value propositions
• Messaging
• Customer-facing content development
• Promotional campaigns
• Customer engagement
• Lead generation
• Sales enablement materials development
• Commercial training delivery
• Performance monitoring
• Market trend analysis
• Competitive intelligence gathering
• Revenue forecasting
• Demand planning
• S&OP activities
• Proposal support
• Customer business reviews
• Regulatory compliance
• Inventory planning
• Customer fulfillment support
• Strategic marketing plan development
• RFP response
• Customer presentations

Location

• Convenient location near I-15 and Trax Station

Work Type

• Domestic travel required 20% of time
• International travel required 5% of time

Experience Level

• 5+ years of relevant commercial experience supporting product launches, sales enablement, and product lifecycle management in the medical device or In Vitro Diagnostics industry.

Education Level

• Bachelor’s degree in marketing, Business, Life Sciences, Biomedical Engineering, or related field required.
• MBA preferred.

Benefits

• Medical
• Dental
• Vision
• Bonus eligible
• 9/8/80 work schedule (every other Friday off)
• 401k - company match of 5% regardless of participation and up to a total of 9.5% company match if contributing
• 160 Hours of PTO (prorated from date of hire)
• 9 Paid Holidays
• Paid Winter Break from the work week between December 24 thru December 31
• Participation in Company's Wellness Program (discounted medical premiums)
• Multiple Company Sponsored Events Each Year (catered breakfast/lunch, holiday parties, snacks)
• Free Parking

About the Company

• At BioFire Defense, our workplace is as vibrant as our mission: casual vibes, intense execution, and a passion for IMPACT.

Equal Opportunity

• BioFire Defense is an equal opportunity employer (M/F/D/V). We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. BioFire Defense complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.