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About the Role

This role is for an individual who wants to build something significant. You will lead client relationships, drive new business, and set a creative standard that wins industry recognition and unlocks new briefs, with the mission to make FINN Partners one of the most creatively exciting consumer PR agencies in the UK. The ideal candidate will have an instinct for solving briefs with original ideas and understanding how to implement them across earned media, culture, PR, and broader marketing. You will set and maintain a high creative standard across all Lifestyle practice output, championing ideas for industry awards and building the agency's creative reputation.

Responsibilities

Develop and grow senior-level client relationships across lifestyle sectors.
Personally lead and drive new business activity, from prospecting and credentials through to pitch and close.
Counsel and build relationships with peers in industry and with other FP practice areas.
Maintain and grow existing client business, and manage profitability and financial aspects of accounts.
Represent FINN Partners at industry events, trade bodies and sector networks to build profile and generate leads.
Play an active role in talent identification and recruitment for the practice.
Lead creative concepting across the Consumer & Lifestyle practice, developing campaign ideas from a blank page.
Serve as the creative lead in new business pitches, developing and presenting original creative platforms to prospective clients at CMO and board level.
Serve as senior counsel on large, complex briefs including product launches, brand repositioning, cultural moments and always-on programmes.
Mentor and develop the creative instincts of the wider Consumer & Lifestyle team, building a culture where original ideas are expected at every level.
Lead and mentor direct reports, and provide guidance for their own management of their own direct reports.
Identify staff development needs and opportunities for team training.
Create a culture of ambition, initiative and collaboration within the Consumer & Lifestyle team.
Work in close collaboration with FINN Luxe, FINN Travel and international FINN offices - sharing resource, intelligence and opportunities across practices.

Requirements

Demonstrated ability to network with potential clients and develop new business leads.
Ability to generate profitability, budget programmes and manage client finances.
Ability to motivate, lead and develop others.
Demonstrable track record of originating campaign ideas that have been entered for, shortlisted at, or won industry creative awards - PRWeek, PRmoment, Cannes PR Lions, D&AD or equivalent.
Fluency across the creative toolkit: copywriting, art direction, experiential concepting, social-first ideas, video and content.
Understanding of what makes earned media work: news hooks, cultural moments, journalist and editor psychology; combined with the creative ambition to exploit those mechanisms at the highest level.
Experience working in or alongside advertising, integrated or creative agencies, in addition to PR.
Deep sector knowledge across at least two of: F&B, Beauty, Fashion, Retail, Sports - with existing relationships at brand and marketing director level.
Additional language skills a significant advantage given FINN's global footprint.
Entrepreneurial spirit, creativity and passion.
Honesty, integrity and trustworthiness.
Strategic and creative problem solving.
Staff leadership and development.
New business development and presentation.
Cross-practice and cross-cultural collaboration.
10-12+ years of professional experience spanning both creative and communications disciplines, either through training in advertising or design, significant time inside an integrated or creative agency, or a career that has demonstrably bridged both worlds.
Comprehensive understanding of the UK consumer brands market and of public relations.
A strong creative portfolio or body of award-entered work that can be presented at interview.
Familiarity with how leading independent creative consumer PR agencies develop and sell in creative ideas, and the ambition to compete with and surpass them.
Proven track record at Account Director, Group Director or Partner level at a UK communications or creative agency.
Demonstrable new business success: personally won and converted significant briefs, not solely supported pitches.
Experience managing a team of 8 or more across multiple seniority levels.
Experience working on international or multi-market briefs; familiarity with global agency network structures a plus.

Skills

Creative concepting
New business pitches
Client relationship management
Financial management
Talent recruitment
Team leadership
Copywriting
Art direction
Experiential concepting
Social-first ideas
Video and content creation
Earned media strategy
Public relations
Brand repositioning
Cultural moments
Always-on programmes
Industry event representation
Cross-practice collaboration
Cross-cultural collaboration

Location

London

Work Type

Full-time

Experience Level

10-12+ years of professional experience
Account Director level
Group Director level
Partner level

Salary/Compensations

£67,500+

Benefits

Generous time off
Wellness programmes
Professional development programmes
Above-average employer pension contributions
Medical insurance
Dental insurance
Life assurance

About the Company

FINN Partners is one of the fastest-growing global, independent agencies, with a heart and a conscience.
One of Provoke’s Best EMEA networks to work for, counting 250+ colleagues globally.
Offices in London are host to teams specialised in travel, consumer & lifestyle, corporate, technology, and healthcare.
The Consumer & Lifestyle team serves category-leading brands across F&B, High-Street, Beauty and Entertainment.
The team is newly-led by Senior Partner Gregory Cole, who joined FINN Partners in 2024 to establish FINN Luxe, our dedicated luxury offering.
Gregory has 16 years of experience working on PR, social and reputation mandates with global brands and groups across Asia-Pacific and Europe.
The team relishes a challenging brief and applying strategic mindset to new sectors, with scope to grow clients across lifestyle sectors including consumer goods, F&B, entertainment, fashion, beauty, wellness, sports, culture and more.
The team channels curiosity into creative ideas that capture attention, build brand love and deliver business results.
Award-winning client work in brand campaigns, product PR, influencer relations and thought leadership.
Ambition to grow creative firepower and work with global household brands in the UK and globally in tandem with 40+ offices around the world.

Equal Opportunity

We are committed to fostering an inclusive workplace where everyone feels valued and respected.
We welcome applications from all suitably qualified candidates, regardless of age, disability, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion, or belief.