Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Royal Ontario Museum (ROM) is seeking a Group Sales Coordinator to promote and coordinate memorable group experiences, driving tourism and group sales initiatives. This role focuses on generating new business, building client relationships, and coordinating group visits to enhance visitor experiences and contribute to attendance and revenue growth.

Responsibilities

• Develop new business opportunities through prospecting, networking, cold calling, client meetings, sales presentations, and relationship-building activities.
• Build, maintain, and grow long-term client relationships by providing exceptional customer service and serving as the primary point of contact throughout the sales process.
• Coordinate all aspects of group bookings from inquiry to post-visit follow-up, including scheduling, logistics, invoicing, payment processing, and client communications.
• Identify opportunities to upsell exhibitions, guided tours, educational programming, team-building activities, memberships, and other visitor experiences.
• Collaborate with internal departments including Visitor Experience, Learning & Engagement, Retail, Food Services, Security, and Operations to ensure seamless execution of group visits.
• Maintain accurate client records, booking information, sales activities, and financial documentation using CRM, ticketing, and financial systems.
• Prepare quotations, invoices, deposits, reconciliations, sales reports, and other administrative documentation.
• Represent ROM at tourism industry events, trade shows, networking opportunities, and promotional activities.
• Monitor industry trends, client feedback, and market opportunities to recommend new programs, packages, and initiatives.
• Contribute to the development of marketing materials, promotional campaigns, and sales strategies.

Requirements

• Minimum three (3) years of progressive sales, business development, account management, or group sales experience, preferably within a cultural institution, tourism, hospitality, attractions, events, travel, or other visitor-focused environment.
• Demonstrated success achieving or exceeding sales, attendance, or revenue targets.
• Proven experience developing new business through networking, cold calling, client meetings, presentations, referrals, and other sales outreach activities.
• Strong customer relationship management skills with the ability to build trust, understand client needs, negotiate solutions, and cultivate long-term partnerships.
• Experience coordinating group bookings, events, tours, or client experiences while managing multiple priorities and competing deadlines.
• Demonstrated ability to identify opportunities to upsell products, services, exhibitions, programs, memberships, or other value-added experiences.
• Excellent verbal, written, and interpersonal communication skills.
• Strong organizational skills with exceptional attention to detail and the ability to prioritize multiple projects in a fast-paced, customer-focused environment.
• Proven ability to work independently while contributing positively to a collaborative, cross-functional team environment.
• Strong analytical and administrative skills with experience preparing invoices, maintaining accurate records, reconciling financial information, and producing sales or operational reports.
• Advanced proficiency with Microsoft Office, particularly Excel, Word, Outlook, and Teams.
• Experience using CRM platforms, ticketing systems such as VivaTickets BOS, and financial software such as Sage is considered an asset.
• Fluency in both French (written and spoken) is considered an asset.

Skills

• Sales
• Business Development
• Account Management
• Group Sales
• Customer Relationship Management
• Client Coordination
• Upselling
• Communication
• Organization
• Attention to Detail
• Collaboration
• Analytical Skills
• Administrative Skills
• Microsoft Office Suite (Excel, Word, Outlook, Teams)
• CRM Platforms
• Ticketing Systems
• Financial Software

Location

• Toronto, ON

Work Type

• Full-time
• Contract
• Onsite

Experience Level

• Minimum three (3) years of progressive sales, business development, account management, or group sales experience

Education Level

• Post-secondary diploma or degree in Hospitality, Tourism, Business Administration, Marketing, Communications, or a related discipline, or an equivalent combination of education and experience.

Salary/Compensations

• $62, 828 - $71,803

Benefits

• Comprehensive benefits coverage for permanent and full-time contract positions (conditions apply)
• Paid benefits for individuals and families
• Health spending account
• Employee Assistance Program
• Optional pension plan with employer-matched Defined Benefit contribution
• Predictable lifetime retirement income
• Survivor benefits
• Early retirement options
• Discounts to over 200 attractions through Attractions Ontario

About the Company

• Opened in 1914, the Royal Ontario Museum (ROM) is Canada's most-visited museum, welcoming over 1.3 million visitors annually and ranking among the top 10 cultural institutions in North America.
• ROM is a globally recognized field research institute housing over 18 million artworks, cultural objects, and natural history specimens.
• The museum is dedicated to building and sharing global collections, knowledge, inspiring learning, and fostering community engagement.
• ROM is committed to creating a space where art, culture, and nature intersect, connecting people and communities to the past, present, and shared future.
• The museum aims to transform and evolve as one of the world’s foremost 21st-century museums.

Equal Opportunity

• At ROM, we embrace diversity in our exhibits, communities, and teams.
• We encourage applications from racialized persons, Indigenous Peoples, persons with disabilities, 2SLGBTQI+ individuals, and those who can further diversify our ideas.
• We are committed to equitable employment opportunities and a workplace free from discrimination and harassment.
• We welcome and accommodate candidates with disabilities throughout the selection process.