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About the Role

FreeWheel is seeking a dynamic Senior Manager, Sales Marketing – Demand to spearhead the marketing strategy and execution for our demand-facing technologies and solutions. This role will accelerate the adoption of FreeWheel's end-to-end buy side technology by driving commercial activation across FreeWheel’s demand facing tech and solutions.

Responsibilities

• Develop comprehensive sales marketing strategies in partnership with Marketing and Revenue leadership, targeting Agencies and Brands to drive sustained commercial growth.
• Ensure strong execution of commercial growth initiatives by partnering closely with leadership to align priorities, timelines, and outcomes.
• Shape market-facing positioning and messaging by collaborating with cross functionally to clearly articulate the value of our programmatic solutions and demand technologies across channels and campaigns.
• Define and execute integrated go-to-market strategies in collaboration with Sales, Product, Brand Marketing, and cross-functional stakeholders to reinforce market leadership and shift perceptions where needed.
• Lead demand-generation efforts, including content strategy, digital campaigns, and thought leadership initiatives, to acquire new demand-side clients and accelerate incremental growth from existing customers.
• Leverage data-driven insights to optimize go-to-market strategies, improve sales effectiveness, and ensure consistent, differentiated brand messaging.
• Stay ahead of industry trends, innovations, and competitive offerings in the adtech and programmatic space.
• Design and scale client engagement programs that deepen relationships with key accounts and support long-term revenue growth.
• Monitor key performance metrics (revenue, client growth, retention) to ensure team and organizational goals are met.
• Generate industry intelligence (client and competitive) with a focus on the messaging, trends, rebuttals, FAQs, etc.

Requirements

• 6-8+ years of experience in sales/marketing, with a focus on demand-side ad tech or programmatic advertising for agency clients
• Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and trading desks.
• Strategic mindset with the ability to translate industry trends into actionable marketing strategies.
• Self-starter with the ability to work independently and thrive under pressure.
• Excellent verbal and written communication skills, with ability to lead trainings/presentations
• Ability to simplify complex ideas for general understanding
• Ability to prioritize and focus on the projects that will have the biggest revenue impact
• Team oriented with a growth mindset and the ability to collaborate well cross functionally
• A passion for advertising and media – and where it is going next in the AI era
• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs, and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Skills

• Advertising
• Collaboration
• Critical Thinking
• Customer Engagement
• Growth Mindset
• Marketing Strategies
• Presentations

Location

• New York City

Work Type

• Full-time

Experience Level

• Senior
• 7-10 Years

Education Level

• Bachelor's Degree

Salary/Compensations

• $127,511.41 - $191,267.12

Benefits

• Commission
• Bonus
• Best-in-class Benefits

About the Company

• Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible.
• We help brands connect with their audiences on every screen using advanced data, technology, and premium video content.
• Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising.
• Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Equal Opportunity

• Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.