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About the Role

Happen Bank is looking for a Sr Digital Marketing Analyst to drive the strategy and execution of our Web and Paid Digital channels. This role combines analytical rigor with marketing expertise to optimize digital performance, guide investment decisions, and deliver insights that improve customer acquisition and engagement. You will partner closely with teams across Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to translate data into actionable recommendations that support measurable business outcomes.

Responsibilities

Partner cross-functionally across Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to drive execution of key Digital Marketing Channel strategies
Apply analytical and strategic thinking to optimize the effectiveness of Happen's website and Paid Digital channels
Build reports, dashboards, and data summaries that support clear, confident decision making
Oversee and implement channel experiments, then analyze results and turn them into actionable recommendations
Develop Web and Paid marketing forecasts across spend, efficiency, LTV, and other key metrics
Proactively identify opportunities for improvement, scope and prioritize projects, and lead execution of analytically-driven recommendations tied to business objectives
Partner with Finance to build CAC/LTV models that connect Paid and Digital investment to business outcomes

Requirements

2+ years of experience in an analytical or digital marketing role
Bachelor's degree or higher in Business or a quantitative field such as Analytics, Finance, Economics, Physical Sciences, Math, Statistics, or Engineering; or equivalent combination of education and experience
Experience writing SQL queries to analyze large datasets
Experience with modern website, marketing, and data technology stacks such as Google Analytics, Google Tag Manager, Segment, Heap, or BigQuery
Experience using data visualization tools such as Tableau
Highly proficient in Excel or Google Sheets
Strong analytical thinking and business judgment with the ability to turn data into actionable insights
Takes ownership of work, proactively identifies opportunities to improve outcomes, and is comfortable managing multiple priorities in a fast-paced environment
Experience using AI tools in daily life and ready to apply that intuition to improve work and solve real business problems
Excellent written and verbal communication skills
Familiarity with Salesforce or other CRM software

Skills

SQL
Google Analytics
Google Tag Manager
Segment
Heap
BigQuery
Tableau
Excel
Google Sheets
AI tools

Location

San Francisco

Work Type

Hybrid

Experience Level

Senior

Education Level

Bachelor's degree or higher in Business or a quantitative field

Salary/Compensations

109,000-125,000

Benefits

Medical, dental and vision plans for employees and their families
401(k) match
Health and wellness programs
Flexible time off policies for salaried employees
Up to 16 weeks paid parental leave

About the Company

Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress.
Offers focused products, a frictionless mobile-first experience, and clear terms with no gotchas.
Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community.
Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.

Equal Opportunity

Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace.
We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics.
We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@happen.com.