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About the Role

The Addressable Solutions Lead will develop market-leading addressable media solutions across YouTube, online video, and display. This role focuses on creating scalable propositions that combine data, inventory, technology, and measurement to deliver differentiated client value and maximize the impact of proprietary assets.

Responsibilities

• Take clear ownership of the Addressable solutions roadmap, managing priorities, milestones, and dependencies.
• Act as the specialist lead across YouTube, OLV, and display, with working knowledge of key ecosystems.
• Drive smarter planning, optimisation, and measurement across YouTube, online video, and display.
• Demonstrate strong working knowledge of agency tools, systems, and media workflows.
• Work closely with AV and Social solution leads to ensure consistency across audience strategy, measurement, commercial logic, and integrated planning.

Requirements

• Deep expertise in YouTube, online video, display, and addressable programmatic media.
• Strong working knowledge of Google's and Amazon's ecosystems, plus broader programmatic platforms and publisher environments.
• Experience managing SSP and publisher relationships.
• Deep knowledge of formats available across YouTube, online video, and display.
• Excellent knowledge of planning, buying, optimisation, and measurement principles across addressable media.
• Strong understanding of audience-led planning, activation, and optimisation.

Skills

• Addressable media solutions development
• Data, inventory, technology, and measurement integration
• YouTube, online video, and display advertising
• Programmatic media
• Google and Amazon ecosystems
• SSP and publisher relationship management
• Media planning, buying, optimisation, and measurement
• Audience-led planning and activation
• Agency tools, systems, and media workflows
• Cross-channel collaboration

Location

• London

Work Type

• Full time
• Permanent
• Flexible working arrangements

Benefits

• Competitive salary
• Tailorable benefits package

About the Company

• Dentsu is an integrated growth and transformation partner to the world’s leading organizations.
• Founded in 1901 in Tokyo, Japan, Dentsu has a proven track record of nurturing and developing innovations.
• Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM, and Creative.
• Amplifi is the investment and innovation arm of dentsu across all media channels and entertainment content.
• Amplifi's proposition is based on the delivery of value for all in everything we do.

Equal Opportunity

• At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual.
• We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
• We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
• Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
• We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles.
• If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.