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About the Role

The Director of Public Relations & Marketing is responsible for developing and executing an annual strategic and integrated plan encompassing public relations, social media, and marketing communications to support the hotel's business objectives, enhance brand awareness, and drive revenue. This role requires a detail-oriented individual with strong storytelling abilities, the capacity to manage multiple projects, and established media and influencer relationships within the luxury travel sector.

Responsibilities

Develop and execute a strategic plan including PR, social media and other marketing communications channels to support the business objectives of the hotel
Deploy a creative content strategy across multiple owned and earned channels which presents relevant and engaging content and increases follower engagement
Manage the hotel’s digital content strategy including the website, APP, OTA’s and social media channels, by setting metrics, monitoring results and tracking ROI
Manage imagery and branding elements for the hotel including coordination of photography, videography, imagery, print collateral and publications
Engage in media and influencer relations by actively managing professional relationships with local and regional media, by hosting media visits, building partnerships, pitching targeted story ideas, organising fam trips and photo shoots, entertaining key contacts
Manage the internal and external communications strategy, handle incoming media enquiries and support social PR activities
Work closely with operational departments and the senior leadership team on marketing and promotional strategies, budgets and communications

Requirements

5+ years' experience in a senior PR & communications leadership role within the hotel/travel/tourism industry or within a luxury brand
A leadership style that is authentic, engaging and strategic, based on identified business priorities and capable of mentoring and driving team success
Skilled storytelling and content creation that is aligned with and enhances the Sales & Marketing strategy
Impeccable communication, negotiation and influencing skills
Sense of style and aesthetics, with a sharp attention to detail
A self-starter with strong project management skills and the ability to organise, prioritise and delegate in a fast paced environment
Desire to transform the execution of PR and maximize impact of relationships and activations
Proficiency in leveraging social media networks and related monitoring tools
The ability to create newsworthy events, develop story ideas and follow through with pitch leads

Skills

Public Relations
Social Media
Marketing Communications
Content Strategy
Digital Content Management
Media Relations
Influencer Relations
Internal Communications
External Communications
Project Management
Storytelling
Content Creation
Communication
Negotiation
Influencing
Social Media Networks
Social Media Monitoring Tools

Location

Sydney

Work Type

Full-time

Experience Level

Senior

Education Level

Tertiary Qualifications in communications/journalism/public relations/ marketing highly regarded

Salary/Compensations

Competitive Salary, wages

Benefits

Comprehensive benefits package
Excellent Training and Development opportunities
Complimentary Accommodation at other Four Seasons Hotels and Resorts
Complimentary Dry Cleaning for Employee Uniforms
Complimentary Employee Meals

About the Company

Four Seasons is powered by its people, fostering a culture of continuous improvement and mutual respect. The company is dedicated to creating exceptional guest experiences through a world-class employee experience and company culture.
Four Seasons believes in recognizing individuals and creating meaningful connections, aiming to leave lasting impressions through genuine care, humanity, and generosity.