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About the Role

Lead strategic, audience-focused marketing campaigns that drive engagement, strengthen brands, and support commercial success across Haymarket's Built Environment portfolio. Collaborate with editorial, commercial, and product teams to deliver impactful marketing that grows audiences and supports brand success.

Responsibilities

• Develop and deliver the annual marketing strategy for the portfolio, aligning plans with the Marketing Director's vision and growth targets.
• Take ownership of the full subscription customer journey, driving acquisition, lead generation, retention, and renewal to maximize customer lifetime value.
• Identify and deliver new commercial opportunities, including premium content, bespoke reports, data products, and events, in collaboration with Sales and Editorial teams.
• Manage the marketing budget for the portfolio, ensuring effective allocation across channels to maximize ROI and support commercial objectives.
• Monitor market trends and customer insights across the built environment sector, using data to inform marketing activity and maintain brand relevance.
• Oversee marketing across the portfolio, ensuring each brand maintains a clear value proposition with tailored messaging.
• Use analytics to monitor marketing funnel performance, providing insights and recommendations to optimize conversion, audience growth, and market penetration.
• Lead a culture of testing and continuous improvement using techniques such as A/B testing and landing page optimization.

Requirements

• Good understanding of B2B marketing, ideally within a subscription or membership-based environment.
• Knowledge of customer lifecycle marketing, including acquisition, retention, and renewal.
• Familiarity with CRM, marketing automation, and analytics platforms.
• An interest in the built environment, planning, infrastructure, or sustainability sectors is desirable.
• Strong strategic marketing skills, with the ability to deliver commercially focused campaigns.
• Excellent analytical skills, using data and insight to optimize performance and demonstrate ROI.
• Strong communication and stakeholder management skills, with the ability to influence and collaborate across teams.
• Effective leadership, organizational, and project management skills.
• Significant experience in a senior marketing role, ideally within a B2B subscription environment.
• Proven experience developing and delivering successful marketing strategies that drive audience growth and commercial performance.
• Experience managing marketing budgets and leading cross-functional projects.
• Previous experience managing and developing team members.
• Commercially minded and results-driven.
• Strategic and forward-thinking.
• Collaborative and proactive.
• Customer and audience focused.
• Data-driven and curious.
• Adaptable and solutions focused.
• A supportive and empowering leader.
• Accountable with a focus on excellence.

Skills

• Strategic marketing
• Commercial campaign delivery
• Analytical skills
• Data and insight utilization
• ROI demonstration
• Communication
• Stakeholder management
• Influence
• Collaboration
• Leadership
• Organizational skills
• Project management

Location

• Work from anywhere in the world for up to 3 weeks of the year

Work Type

• Hybrid working model (office at least three days a week, remote two days)

Experience Level

• Senior

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year
• Flexible working hours (core hours from 10-3)
• Generous contributory pension scheme
• Health Cash Plans (medical expenses, dental care, optical services, and more)
• Professional development
• Internal training
• Mentorship
• Coaching

About the Company

• Haymarket Media Group values its people and strives to shape a better future with remarkable content.
• We deliver market-leading branded experiences that inspire great decisions through paid content, subscription services, integrated advertising, content marketing, data and digital information solutions, live events, awards, and professional education services.
• We are a proudly Certified B Corp™, part of a global movement of businesses acting as a force for good.
• Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals.
• Our culture is deeply embedded with a commitment to balancing profit with purpose, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.
• We invest heavily in our people.
• Our certified Disability Confident status fosters an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.
• We have valuable partnerships for good globally, encouraging charitable challenges, volunteering, and community support.
• We know how important a healthy work-life balance is.
• Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career, and make a difference.

Equal Opportunity

• We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
• As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability.
• We are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.