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About the Role

The Director of Marketing will lead the marketing department, establishing processes, managing resources, overseeing channels, and ensuring consistent brand representation. This role requires strategic leadership and hands-on execution in a fast-paced B2B environment.

Responsibilities

• Develop and execute an annual marketing strategy aligned with company objectives, revenue goals, and growth initiatives.
• Create and maintain a comprehensive marketing roadmap supporting sales, business development, and brand awareness.
• Establish department goals, priorities, budgets, and performance metrics.
• Monitor industry trends, competitive activity, and market opportunities.
• Build, lead, and develop a high-performing marketing team.
• Establish workflows, project management standards, and accountability measures.
• Manage department priorities and resource allocation.
• Foster a collaborative culture focused on service, innovation, and results.
• Partner with sales leadership to support business development efforts.
• Develop presentations, proposals, collateral materials, case studies, and customer-facing content.
• Support RFP and bid response efforts.
• Implement lead nurturing and customer engagement initiatives.
• Lead visual design and branding across all marketing and proposal materials.
• Ensure consistency in tone, messaging, and brand standards.
• Incorporate creative elements to elevate content.
• Ensure consistency of brand messaging, visual identity, and market positioning.
• Oversee development and maintenance of brand standards and marketing assets.
• Protect and strengthen the McCoy Rockford brand.
• Oversee company website strategy, content management, and optimization.
• Manage social media strategy and execution, with an emphasis on LinkedIn and B2B engagement.
• Direct email marketing campaigns and digital advertising initiatives.
• Ensure effective content creation and distribution.
• Develop and enhance showroom experiences.
• Oversee marketing support for events, client programs, tours, and community initiatives.
• Manage event planning, promotion, execution, and post-event analysis.
• Lead co-marketing initiatives with Steelcase and other manufacturer partners.
• Manage agency, contractor, freelancer, and vendor relationships.
• Oversee the phased transition of marketing activities from external contractors to internal resources.
• Ensure effective utilization of co-marketing opportunities and partner resources.
• Establish marketing KPIs and reporting processes.
• Track campaign performance, lead generation, customer engagement, and revenue impact.
• Develop dashboards and reporting tools for actionable insights.
• Make data-driven recommendations to improve marketing effectiveness and ROI.
• Develop and manage departmental budgets.
• Monitor spending and ensure effective allocation of resources.
• Evaluate marketing investments and vendor relationships to maximize value and ROI.

Requirements

• Minimum of 7 years of progressive marketing experience.
• Minimum of 3 years of leadership experience in a B2B marketing environment.
• Experience supporting long sales cycles, proposals, and RFP processes.
• Experience in commercial interiors, furniture, architecture, construction, design, or related industries preferred.
• Strong technical writing and proposal development experience required.
• Ability to sit, stand, and work at a computer for extended periods.
• Ability to travel between company locations and customer sites as needed.
• Ability to lift and carry marketing materials and event supplies up to 25 pounds occasionally.
• Professional office and showroom environment.
• Occasional evening and weekend events may be required.

Skills

• Strategic planning and execution
• Leadership
• Communication
• Relationship-building
• Project management
• Presentation
• Writing
• Storytelling
• CRM systems
• Marketing automation tools
• Website content management systems
• Analytics platforms
• Social media channels
• Data analysis
• Organizational skills

Location

• Austin
• Houston
• San Antonio
• Rio Grande Valley

Work Type

• Hybrid
• Occasional overnight travel
• Occasional evening and weekend events

Experience Level

• Director level
• 7+ years marketing experience
• 3+ years leadership experience

Education Level

• Bachelor’s degree in Marketing, Communications, Business Administration, Journalism, or related field required
• Master’s preferred

About the Company

• McCoy Rockford reserves the right to modify this job description at any time to meet changing business needs.

Equal Opportunity

• All employees are expected to demonstrate integrity, professionalism, and accountability.
• Deliver exceptional service to internal and external customers.
• Collaborate effectively across departments and locations.
• Support company values, culture, and strategic objectives.
• Contribute to a safe, inclusive, and respectful workplace.