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About the Role
As a Product Marketing Lead at Brex, you'll drive end-to-end storytelling for Brex products and customers. You'll lead product launches and go-to-market strategies, defining narratives, shaping positioning, creating cross-channel campaigns, and aligning the customer journey to convert pipeline and grow adoption. You are a maker who shapes strategy and builds work like landing pages, creative campaigns, videos, and pitch decks, with a passion for storytelling and understanding customer motivations.
Responsibilities
- Build narrative, product positioning, and GTM strategy for Brex products and customer segments
- Understand customers through research, sales call listening, and direct conversations to inform strategy and creative
- Develop full-funnel marketing campaigns, product launches, and sales plays to optimize every stage of the journey
- Concept and create sales and marketing assets (pitch decks, web pages, case studies, videos, and more)
- Work with Sales Enablement to create training and resources that help reps win deals
- Partner with Brand, Design, and Events to create compelling content experiences
- Monitor and report on the effectiveness of initiatives, using data to optimize strategies and achieve business goals
Requirements
- 10+ years in product marketing (ideally at a B2B SaaS or fintech company)
- 3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
- Proven track record of translating features and products into compelling, customer-centric positioning, narratives, and campaigns
- Ability to find the unique story that cuts through the noise and bring it to life across formats and channels
- Strong creative judgment with the ability to give clear, constructive feedback
- Customer-obsessed with deep empathy for the people you're marketing to
- Expertise in market segmentation, personas, and customer journey mapping
- Strategic thinker who executes tactically and works cross-functionally
- Proficiency with AI tools for productivity and content creation
Skills
- Product Marketing
- Storytelling
- Go-to-market strategy
- Positioning
- Campaign creation
- Customer journey mapping
- Market segmentation
- AI tools for productivity
- Content creation
Location
- San Francisco, CA
- New York, NY
Work Type
- Hybrid
- Remote (up to four weeks per year)
Experience Level
- Lead
- 10+ years in product marketing
- 3+ years leading teams
Salary/Compensations
- $248,600 - $279,675
About the Company
- Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets.
- Brex combines global corporate cards and banking with intuitive spend management, bill pay, and travel software.
- Brex's AI-native automation and world-class service eliminate manual expense and accounting tasks.
- Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.
- Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry.
- Brex is committed to building a diverse team and inclusive culture.
- The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits.
- Marketing team members are responsible for acquiring and growing customers and have a deep understanding of both the business and our customers.
- The Marketing team is highly cross-functional and partners most closely with the Product, Sales, and Design teams.
Equal Opportunity
- Brex is committed to building a diverse team and inclusive culture and believes your potential should only be limited by how big you can dream.