Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This role owns marketing, communications, and business development across a multi-brand portfolio spanning pediatric healthcare services, healthcare technology (B2B SaaS), and consumer products. The position reports directly to the CEO and is based in Austin, TX. This is not a siloed marketing job; you will manage a creative team, represent the company at industry conferences, and partner closely with the CEO in building and qualifying high-value relationships. We are looking for the right person, not necessarily the most experienced.

Responsibilities

Own brand voice, messaging, and consistency across a family-facing healthcare services brand, a B2B software brand, and a consumer products brand, adapting tone for each audience without losing coherence.
Lead digital marketing strategy across social, email, web, and content for all brands, and manage production of campaigns and assets with a small offshore creative team.
Develop communications plans for launches, openings, franchise announcements, and company milestones, executing within CEO-approved budgets.
Attend 3–5 industry conferences per year alongside the CEO across healthcare, technology, and education, doing pre-event research and outreach and representing the company on-site.
Build and manage a wholesale and institutional partnership pipeline for the consumer products brand: buyers, distributors, and school/district contacts.
Manage a three-person offshore creative team (two graphic designers, one influencer/social coordinator), setting priorities and maintaining quality standards.

Requirements

Experience marketing to both consumers (B2C) and businesses or institutions (B2B).
Background in one or more of: healthcare or healthcare services, education or education technology, consumer products, franchising, or B2B SaaS.
Strong written and verbal communication skills: clear, compelling, and audience-aware.
Self-direction and follow-through; comfort operating across multiple brands without losing voice or coherence.
An eye for design and a working sense of what good creative looks and feels like.
Energy for conference environments: travel, networking, and high-visibility representation.
Comfortable working in close, day-to-day partnership with a CEO and moving quickly on their priorities.

Skills

Digital marketing strategy
Social media marketing
Email marketing
Web content management
Content creation
Campaign management
Communications planning
Partnership development
Team management
Brand voice and messaging
Audience analysis
Design sensibility
Networking

Location

Austin, TX

Work Type

Full-time

Experience Level

Not specified

Education Level

Not specified

Salary/Compensations

60000 - 70000 USD Per annum

About the Company

We're a multi-brand company spanning pediatric healthcare services, healthcare technology (B2B SaaS), and consumer products, with a growing franchise network layered on top.