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About the Role

The Marketing Program Manager transforms strategy into market impact by developing and executing integrated growth marketing programs that accelerate demand, strengthen customer engagement, and drive business growth. This role brings go-to-market strategies to life through data-driven, multi-channel campaigns that deliver measurable business outcomes, with a strong focus on end-user marketing and engaging decision-makers within Fortune 500 enterprises and Public Sector organizations.

Responsibilities

Translate strategic marketing priorities into integrated marketing campaigns that drive awareness, engagement, demand generation, and revenue growth.
Develop campaign plans including audience segmentation, messaging, channels, content strategy, activation tactics, timelines, budgets, and KPIs.
Lead campaign execution across digital marketing, paid media, email, events, social media, partner marketing, public relations, and sales enablement.
Manage campaign calendars, launch readiness, creative development, stakeholder alignment, and execution excellence.
Lead cross-functional execution across marketing, creative, digital, operations, agencies, communications, and business stakeholders.
Manage project plans, budgets, schedules, risks, and dependencies to ensure flawless execution.
Coordinate agency partners and external vendors when required.
Partners with Sales, Channel, and Commercial leaders to align marketing programs with business priorities and growth opportunities.
Develop targeted programs supporting account growth, market expansion, customer acquisition, and installed-base penetration.
Build sales enablement tools and customer engagement assets that improve commercial effectiveness.
Design scalable marketing programs that generate measurable pipeline and customer engagement across priority industries and customer segments.
Identify opportunities to improve conversion throughout the customer journey using data, experimentation, and optimization.
Support account-based marketing initiatives, customer lifecycle marketing, and demand generation programs.
Apply growth marketing principles including A/B testing, performance optimization, audience segmentation, and campaign measurement.
Measure campaign effectiveness using marketing and commercial performance metrics.
Analyze campaign performance and customer engagement to generate actionable recommendations.
Present campaign results, lessons learned, and optimization opportunities to marketing and business leadership.
Continuously improve marketing programs through testing, experimentation, and best-practice adoption.

Requirements

5–7 years of experience in B2B marketing, growth marketing, demand generation, or integrated campaign management.
Experience partnering with Commercial and Sales organizations to drive business growth.
Demonstrated success executing integrated, multi-channel marketing campaigns.
Experience managing multiple complex marketing initiatives simultaneously.
Strong project management and organizational skills.
Excellent communication and stakeholder management skills.
Analytical mindset with experience using campaign performance metrics to optimize results.
Experience marketing technology, software, industrial automation, energy, or infrastructure solutions.
Experience with account-based marketing (ABM) and growth marketing methodologies.
Familiarity with marketing automation and CRM platforms (Salesforce, Marketo, Eloqua, HubSpot, etc.).
Experience managing creative and digital agencies.
Demonstrated history of delivering award-winning or industry-recognized marketing campaigns.

Skills

B2B marketing
Growth marketing
Demand generation
Integrated campaign management
Project management
Organizational skills
Communication
Stakeholder management
Analytical mindset
Campaign performance metrics
Account-based marketing (ABM)
Marketing automation
CRM platforms
Creative agency management
Digital agency management

Location

Raleigh, NC
Nashvile, TN
Boston, MA

Work Type

Full-time

Experience Level

5-7 years

Salary/Compensations

USD 101,600 - USD 152,400 per year

Benefits

Medical (with member reward points)
Dental
Vision
Basic life insurance
Benefit Bucks
Flexible work arrangements
Paid family leaves
Well-being programs
12 holidays per year
15 days of paid time off per year
Company share ownership
401(k) with match
Performance discussions
Global opportunities
Schneider Career Hub
Learning platforms like Coursera
Volunteer leave
Programs with the Schneider Electric Foundation
Youth education initiatives
Military leave benefits

About the Company

€40 billion global revenue
+9% organic growth
150 000+ employees in 100+ countries
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best.
We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values.
We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.
At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value.
Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders.

Equal Opportunity

Schneider Electric is an Equal Opportunity Employer.
It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.