Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Coast is seeking a Lifecycle Marketing Manager to own customer activation, retention, and growth post-sign-up. This role is crucial for transforming the initial fuel card product into long-term, multi-product customer relationships by building and managing automated programs across owned channels. The position requires developing deep customer and product expertise to drive full-funnel lifecycle marketing, including lead nurture, onboarding, activation, cross-sell, retention, and winback.

Responsibilities

Own full-funnel lifecycle journeys end-to-end
Build and run nurture, onboarding, activation, engagement, retention, and winback programs in Braze across email, in-app, push, and SMS
Use behavioral and product data to trigger the right message, at the right moment, for the right persona
Drive fuel → non-fuel expansion through owned channels
Own the lifecycle motion that moves fuel customers onto corporate cards, Bill Pay, and more
Partner with Product Marketing and Growth teams on the narrative, offers, and timing that get customers to adopt more
Turn new signups into activated, transacting customers
Design onboarding journeys that get a new fleet issuing cards, setting controls, and transacting fast
Identify drop-off points and partner with Product, Sales, and Customer Success to close them
Work with Growth Engineering on the data, events, and integrations that power triggered journeys
Work with Revenue Operations, Sales, and CS to time lifecycle touches around the sales cycle and each customer's real activity
Own the metrics for every program — deliverability, engagement, activation rate, attach rate, retention
Run a real testing cadence, report what's working, kill what isn't, and use results to influence our overall GTM motion

Requirements

4+ years in lifecycle, CRM, product marketing, or marketing ops/analytics
Hands-on mastery of a modern lifecycle platform; direct Braze experience is a strong plus
AI-native mindset: you're already using AI tools in your daily work and you're excited to push further
Strong analytical instincts: comfortable pulling and interpreting metrics yourself, designing clean A/B tests, and translating data into decisions
Excellent written and verbal communication, including strong copy instincts (you can write a subject line and a lifecycle email that drive action)
Bias to action, strong agency, comfort with ambiguity, and propensity for first principles systems thinking: you don't wait for someone to hand you a playbook
Experience in B2B fintech, payments, financial services, or SaaS strongly preferred

Skills

Braze
Lifecycle marketing
CRM
Product marketing
Marketing ops/analytics
AI tools
Data analysis
A/B testing
Written communication
Verbal communication
Copywriting

Location

Salt Lake City
New York City

Work Type

In-office 3+ days/week

Experience Level

4+ years

Salary/Compensations

$140,000 – $180,000 annually

Benefits

Medical, dental and vision insurance
Flexible paid time off (vacation, personal well being, paid holidays)
Tools to help manage your financial wellness, including webinars, access to an equity tax advisory service, and company-sponsored 401(k)
Paid parental leave
$400 accessories allowance
Education stipend
Free lunch every Friday
Equity Grant: Meaningful potential upside given Coast's early-stage trajectory

About the Company

Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country's 500,000 commercial fleets, 40 million commercial vehicles, and many millions of commercial drivers.
The incumbent technologies that cater to these customers are decades old, and businesses with fleets increasingly demand modern digital experiences and transparent financial services products.
Coast's mission is to deliver this at a transformational scale, beginning with the Coast Fleet and Fuel Card built on a cutting-edge spend management platform.

Equal Opportunity

Coast is committed to diversity, equity, and inclusion. We are building a diverse and inclusive environment, so we encourage people of all backgrounds to apply.
We're an Equal Opportunity Employer and do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.