About the Role
This role acts as an operational leader for CRM and email marketing initiatives, bridging the gap between Customer Engagement, Business Strategy, Technology, Big Data, and Content. You will lead small-to-medium engagements with growing complexity across multiple client teams, ensuring flawless email campaign delivery and performance optimization.
Responsibilities
- Coordinate requirements across Product Marketing, Creative, Data and Analytics teams to ensure a clear campaign vision and seamless execution.
- Oversee the development, QA, testing, and deployment of email campaigns, managing workflow for segmentation, targeting, personalization, and journey orchestration.
- Collaborate with analytics teams to conduct A/B and multivariate testing, troubleshooting issues and implementing optimization strategies to drive conversion.
- Serve as the primary point of contact for the client on day-to-day execution, translating complex marketing goals into clear project plans and compelling email experiences.
Requirements
- 7+ years of project management experience, specifically within marketing technology, CRM, or digital agencies.
- Demonstrated expertise in email development methodologies and best practices.
- Ability to craft and define a project plan based on assumptions, requiring complex scenario planning ahead of project kickoff.
- Advanced experience with project management tools (Smartsheet and Workfront preferred).
- Excellent communication skills with proven comfort and experience delivering daily project updates directly to clients.
- Effective systems thinking, conflict resolution, and negotiation skills.
- Ability to identify interconnectivity across multiple streams of work and lead teams through ambiguity.
- Ability to work on PST time.
Skills
- Project Management
- Marketing Technology
- CRM
- Email Marketing
- Email Development
- Segmentation
- Targeting
- Personalization
- Journey Orchestration
- A/B Testing
- Multivariate Testing
- Optimization
- Client Relationship Building
- Systems Thinking
- Conflict Resolution
- Negotiation
Location
- San Francisco metro
- Miami metro
- Chicago metro
- Detroit metro
- Atlanta metro
- Other markets considered
Work Type
- Hybrid
- Remote
Experience Level
- Associate Director
- 7+ years
Salary/Compensations
- USD $112,290.00 - USD $179,712.00/Annually
Benefits
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs
- Health/Wellness/Comfort reimbursements
- Tuition Assistance
- Flexible Time off
- Vacation
- Annual Sick Days
- Volunteer Days
- Holiday and Identity days
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World' Program
- Business Resource Groups
- Medical coverage
- Dental
- Vision
- Disability
- 401k
- Paid time off
About the Company
- Razorfish is a leader in digital transformation and AI, helping brands shape the future.
- Named a Most Innovative Agency three years running (2024–2026) by Campaign US.
- Comprised of curious, driven, and diverse thinkers who challenge convention and push boundaries.
- Offers opportunities to work alongside top performers and define the future of technology, business, and marketing.
Equal Opportunity
- Razorfish is an Equal Opportunity Employer.
- Employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
- If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
- All your information will be kept confidential according to EEO guidelines.
