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About the Role

As Product Manager, MarTech (Marketing and Technology), you will play a pivotal strategic role at the critical intersection of marketing business needs and our data and technology teams’ capabilities. You will drive the evolution and maximize the value of our entire MarTech ecosystem to maximize user engagement and lifetime value (LTV) by delivering high-performance, secure and interoperable solutions.

Responsibilities

• Own and steer the MarTech road map in alignment with strategic pillars defined by leadership.
• Anticipate market trends to fuel and sustain our growth objectives.
• Act as the technical subject matter expert and co-ordinator during procurement and vendor selection processes for new solutions, partnering closely with Procurement and specialized teams.
• Prioritize development pipelines by translating complex business needs into clearly defined technical user stories for integration into development team road maps.
• Maximize the return on our technology investments.
• Track operational budgets (licensing and usage), optimize feature adoption across tools and lead post-implementation performance reviews.
• Drive platform integration to ensure a seamless data flow across the MarTech stack.
• Orchestrate functional interconnectivity so that data is collected, centralized and actionable for third-party systems.
• Ensure platform compliance with privacy and data protection regulations while overseeing the reliability of our marketing data pipelines.
• Serve as the internal subject matter expert to drive maximum adoption of our marketing technologies.
• Lead through influence with internal partners to align business processes with the ecosystem’s technological capabilities.

Requirements

• Demonstrated expertise in deploying and managing complex products such as customer journey orchestration platforms, analytics and performance tools, ad servers and CDPs.
• Strong understanding of data flows, tracking principles (tags, pixels) and decentralized architectures.
• Strong command of compliance and privacy regulations in the digital space.
• Proven ability to guide teams through the adoption of new workflows, mitigate resistance and facilitate training.
• Advanced proficiency with the Atlassian suite (Jira, Confluence).
• Ability to translate marketing challenges into technology requirements and articulate technical value in terms of business outcomes.
• Comfortable navigating a rapidly changing environment and managing projects with shifting scopes.
• A passion for data precision and structured systems.
• Keen interest in modern marketing trends and continuous performance improvement.
• Ability to maintain accurate documentation and asset inventories.
• Bilingualism (English/French) and an outstanding ability to explain complex concepts clearly and simply would be a major asset when collaborating with external technology vendors.
• Bachelor’s degree in digital marketing, digital intelligence, information technology or a related field.
• At least ten (10) years’ experience in marketing and technology or performance marketing.
• Excellent command of French and a good understanding of English.
• Experience deploying or utilizing enterprise marketing technology tools is an asset.
• Experience collaborating with external vendors or working within structured environments is an asset.
• Candidates may be subject to skills and knowledge testing.
• Candidates who advance to the next step will be asked to complete a background check.
• A mandatory Criminal record check.
• Other background checks may be conducted based on the operational requirements of the position.
• All employees must adhere to the Code of Conduct as a condition of employment.
• Inform us, as quickly as possible, of any situation that constitutes or could appear to constitute a conflict of interest.

Skills

• MarTech Ecosystem
• Data and Architecture
• Governance and Data Privacy
• Change Management
• Agile Tools
• Translating Business Needs
• Resilience and Adaptability
• Thorough, Analytical Mindset
• Drive for Growth
• Operational Discipline
• Communication
• English (Reading - C - Advanced)
• English (Speaking - C - Advanced)
• English (Writing - C - Advanced)
• French (Reading - C - Advanced)
• French (Speaking - C - Advanced)
• French (Writing - C - Advanced)

Location

• Montreal, Quebec
• Quebec City, Quebec
• Ottawa, Ontario
• Toronto, Ontario
• Vancouver, British Columbia
• 888 Rue St-Jean, Quebec, Quebec, G1R 5H6

Work Type

• Telework/Hybrid
• Hybrid
• Full time

Experience Level

• At least ten (10) years’ experience in marketing and technology or performance marketing.

Education Level

• Bachelor’s degree in digital marketing, digital intelligence, information technology or a related field.

Benefits

• Competitive CBC/Radio-Canada employee benefits
• Work/life balance
• Inclusion
• Diversity
• Ongoing innovation

About the Company

• At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms.
• Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
• At Radio-Canada, we craft digital experiences enjoyed by millions of Canadians every day on platforms like ICI TOU.TV, Radio-Canada OHdio and Radio-Canada Info.
• In a fast-changing ecosystem, data and marketing technology (MarTech) serve as our compass, guiding how we customize the audience experience and optimize our results.
• You will play a key role in our transition to a modern architecture, harnessing technological innovation to drive marketing performance.
• Play a pivotal role where your human impact will be just as important as your technical influence.
• Enjoy the opportunity to lead and scale a cutting-edge MarTech stack within a major public media organization.

Equal Opportunity

• CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity.
• We value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster.
• If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.