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About the Role
Fivetran is seeking a Senior Marketing Operations & Technology Manager to architect and scale the systems powering their marketing engine. This role is crucial for driving performance across demand generation, lifecycle, attribution, experimentation, and analytics, ensuring system integration, data trust, and scalable infrastructure.
Responsibilities
- Own and evolve the end-to-end marketing and revenue technology ecosystem, ensuring scalability, performance, and cross-system alignment
- Architect and maintain integrations and data pipelines across Marketo, Salesforce, enrichment tools, engagement platforms, and warehouse layers
- Advance practical AI applications using OpenAI and Claude across marketing operations, automating workflows and enabling smarter segmentation, orchestration, insights generation, and predictive use cases
- Design and optimize lead lifecycle infrastructure, including routing, scoring, enrichment, segmentation, and orchestration, to improve speed-to-lead and pipeline velocity
- Operationalize lifecycle and demand programs at scale, enabling experimentation, personalization, audience activation, and measurable performance across channels
- Build and maintain attribution, experimentation, and reporting frameworks that deliver actionable insights from first touch through revenue
- Establish strong data governance and observability practices, proactively identifying and resolving system issues to increase reliability and stakeholder trust
- Translate marketing and GTM requirements into scalable technical solutions that balance speed, flexibility, and long-term maintainability
- Evaluate, implement, and optimize marketing technologies as our go-to-market strategy evolves
- Create documentation, enablement resources, and governance frameworks that improve adoption and reduce operational friction
Requirements
- 6+ years of experience in marketing technology, marketing operations, or related systems roles in B2B SaaS or high-growth environments
- Deep hands-on experience with marketing automation and CRM platforms, particularly Marketo and Salesforce
- Proven ability to configure, troubleshoot, document, and optimize complex integrations and data flows
- Hands-on experience with modern analytics and transformation tools such as Looker, Hex, Fivetran, Census
- Strong understanding of lead management, attribution methodologies, tracking design, and data hygiene best practices
- Proficiency in API integrations, tagging strategies, and data validation workflows preferred
- Strong problem-solving skills with the ability to balance strategic thinking and tactical execution
- Clear communicator who can translate technical concepts into business impact and influence cross-functional stakeholders
- Ability to prioritize effectively in evolving environments while building scalable, repeatable processes
Skills
- Marketo
- Salesforce
- Demandbase
- Drift/Chat
- Bizible
- LeanData
- Looker
- OpenAI
- Claude
- API integrations
- Tagging strategies
- Data validation workflows
- Python
Location
- Austin, TX
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
Benefits
- 100% employer-paid medical insurance
- Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
- RSU stock grants
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team-building activities
- Monthly cell phone stipend
- Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
About the Company
- Fivetran's mission is to make access to data as simple and reliable as electricity.
- Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data.
- Together, they are delivering the data infrastructure layer that helps organizations move, transform, and trust their data.
- Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on.
- dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights.
- Together, they support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.
- They are creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact.
- Fivetran is valued at over $5.6 billion.
- Fivetran's core values are Get Stuck In, Do the Right Thing, and One Team, One Dream.
- Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers.
- Fivetran values and recognizes that customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities.
- Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce.
Equal Opportunity
- We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process.
- If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form.
- We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience.
- Your request and any information provided will be kept confidential and will not impact your candidacy.