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About the Role
The Director, Integrated & Performance Marketing leads the global performance marketing strategy, digital go-to-market activation, and marketing governance for Auberge Collection. This role focuses on maximizing marketing performance while evolving the operating model to support regional and property teams with strategic guidance, standards, and tools.
Responsibilities
- Own global performance marketing strategy across paid search, paid social, metasearch, display, programmatic, video, and emerging channels.
- Lead media planning, optimization, measurement, and investment strategy with agency partners.
- Drive continuous testing, innovation, and optimization across acquisition channels.
- Lead digital go-to-market planning and activation for corporate marketing initiatives.
- Coordinate execution across cross-functional teams to ensure seamless launches.
- Partner with Digital Product and Innovation teams to integrate new digital capabilities.
- Champion emerging technologies like generative AI and AI-powered search to strengthen acquisition and engagement.
- Define and evolve the global performance marketing operating model.
- Establish governance, playbooks, standards, and best practices for regional and property teams.
- Standardize planning, campaign execution, reporting, and optimization processes.
- Build scalable workflows to improve collaboration between corporate, regional, property, and agency teams.
- Lead relationships with media agencies and strategic partners.
- Serve as a cross-functional leader connecting Marketing, Digital Product, Commercial, and Operations.
- Develop organizational capabilities through training, coaching, and knowledge sharing.
- Own marketing measurement, attribution, reporting, and performance optimization frameworks.
- Translate data into actionable business insights to improve investment decisions.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
- 10+ years of experience leading performance marketing, integrated marketing, or digital strategy in a complex, multi-brand or multi-location organization.
- Proven success managing agency partnerships, large-scale media investments, and cross-functional initiatives.
- Experience building marketing operating models, governance frameworks, and scalable processes across distributed teams.
- Strong analytical, strategic, and organizational leadership skills with the ability to influence in a matrixed organization.
- Hospitality, luxury, travel, or consumer lifestyle experience preferred.
- Experience leveraging AI-enabled marketing capabilities and modern digital marketing technologies strongly preferred.
Skills
- Performance Marketing
- Integrated Marketing
- Digital Strategy
- Media Planning
- Marketing Governance
- Data Analytics
- Cross-functional Leadership
- Agency Management
- Generative AI
- AI-powered Search
Work Type
- Management
Experience Level
- 10+ years
Education Level
- Bachelor's degree
Salary/Compensations
- $175,000 - $200,000
Benefits
- Comprehensive medical, dental, and vision insurance
- Voluntary benefits
- 401k employer match
- Employer paid life insurance
- Employee assistance program
- Team member hotel stay program
About the Company
- Auberge Collection is a portfolio of 39 extraordinary hotels, resorts, residences, and private clubs focused on luxury and local experiences.
- The Friedkin Group is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports, founded in 1969 and headquartered in Houston, Texas.
Equal Opportunity
- Auberge Collection LLC is an Equal Opportunity Employer, M/F/D/V.
- Provides equal employment opportunities to all team members and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics.