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About the Role

We are seeking a Growth Marketer (AI-Native) to join our Marketing team. This role is ideal for someone who thrives on experimentation, self-direction, and AI-powered automation, who wants to take a hands-on role in strategizing and executing across paid, SEO, and lifecycle motions end to end.

Responsibilities

• Set up and run paid acquisition across LinkedIn, X, Meta, and Google — build campaigns, write and test creative, manage budgets, and optimize on pipeline.
• Own technical SEO and organic growth — keyword strategy, on-page, content briefs, and the technical health of our landing pages.
• Build and scale demand gen programs — landing pages, lead capture, and the experiments that feed the funnel.
• Support lifecycle & ABM motions — email programs and account-based plays that turn interest into pipeline.
• Measure everything: instrument campaigns, read the data honestly, identify and share what is not working, and double down on what is.
• Leverage AI end to end — use Claude Cowork, Claude Code, and ChatGPT Workspace Agents to research, produce, analyze, and automate, building tooling that makes the whole team faster.

Requirements

• Minimum of 3–5+ years of demand gen experience, specifically in B2B SaaS.
• Relentless curiosity and self-direction — you dig into problems unprompted and teach yourself what you need.
• Hands-on, technical command of paid advertising across LinkedIn, X, Meta, and Google, plus working knowledge of SEO (technical + content).
• Fluency with AI agents as a daily driver — a proactive, experienced user of Claude Cowork, Claude Code, and ChatGPT Workspace Agents, or other AI Native programs/tools.
• Demonstrated ability and AI leverage. Show us what you have built and shipped.
• Technical background — you can read code, wire up tools, and think in systems.
• Email marketing and/or ABM experience — especially email woven into multi-channel programs.
• Track record of mentoring, leading projects, or driving organizational improvements.
• Comfort working in fast-paced, dynamic, and high-impact environments.

Skills

• Paid acquisition (LinkedIn, X, Meta, Google)
• Technical SEO
• Organic growth
• Demand generation programs
• Lifecycle marketing
• Account-Based Marketing (ABM)
• Data analysis
• AI leverage
• AI agents (Claude Cowork, Claude Code, ChatGPT Workspace Agents)
• Email marketing

Location

• Toronto-based

Work Type

• Hybrid schedule (in office Mon–Wed)

Experience Level

• 3-5+ years of demand gen experience

Salary/Compensations

• 100,000 CAD to 120,000 CAD

Benefits

• Competitive salary
• Equity opportunities
• Unlimited PTO
• Yearly learning & development stipend

About the Company

• Alternative Payments is building the financial operating system for SMBs, consolidating the disconnected tech stack that holds service-based businesses back.
• We're growing fast, thinking big, and building a global team that wants to be part of something that lasts.
• We believe the best solutions come from diverse perspectives, deep collaboration, and a shared obsession with customer impact.
• At Alternative Payments, you’ll do work that truly matters.
• Own your impact: Lead meaningful, high-impact projects and collaborative initiatives that are shaping the future of FinTech and redefining how businesses get paid.
• Collaborate: Work with a diverse, innovative team where every voice is heard and great ideas come from anywhere.
• Grow with us: Your career journey is top of mind. We prioritize internal growth and give you the space to shape your path based on your goals.
• Thrive in a supportive culture: As a scaling start-up, there’s a lot to be done and initiative is key. We believe in shared learning, open communication, and building each other up.
• Our Values: Transparency & Honesty, Resourcefulness & AI, Partnership, Revolutionary & Boldness, Accountability.

Equal Opportunity

• We’re looking for candidates who are ready to step in and make an impact from day one.
• We know that sometimes people hold back unless they meet every requirement, but if you’re excited about the role, bring relevant experience, and are ready to contribute, we want to hear from you!
• All resumes are reviewed by our small but mighty talent team.
• While we may use AI tools to help prioritize applications, real people are behind every resume review and hiring decision.
• We’re also committed to an inclusive and accessible process. If you require reasonable accommodation during the hiring process, please let us know upon being selected to interview.