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About the Role
The Vice President of Marketing will lead all marketing activities across the US for Dyson's product portfolio, driving sales growth, market share, and brand reputation through market research, advertising, digital strategies, and public relations. This role manages a diverse, high-performing team and shapes how Dyson adapts to an evolving, fast-moving marketplace.
Responsibilities
- Define and deliver a 3-year growth strategy for US products and channels.
- Lead annual and commercial planning, with responsibility for P&L, budgeting, forecasting, and ROI.
- Maximize sales, profitability, and competitiveness for both existing and new products.
- Develop business plans, range strategies, and product differentiation across channels.
- Partner with sales teams and retailers to build and execute go-to-market plans.
- Drive brand building and awareness; lead creative and media strategies for the US.
- Explore and implement innovative digital and traditional media opportunities.
- Serve as the US product advocate—energizing and equipping our teams for commercial success.
- Oversee market and competitor analysis to inform strategy and campaign optimization.
- Identify customer trends and build new marketing capabilities to address emerging segments.
- Build, lead, and develop a high-performing marketing team.
- Foster a culture of curiosity, creativity, and continuous improvement.
- Collaborate cross-functionally and as part of global teams.
Requirements
- 15+ years’ high-tech marketing experience, leading teams of 20+ with major consumer brands.
- Demonstrated success at building brand presence: public speaking, publishing, and a strong professional network.
- Deep expertise in consumer goods and technology sectors.
- Strategic thinker with strong analytical skills—comfortable using market data to unlock growth.
- Experience in cross-functional partnerships, especially with sales.
- Track record as a marketing technologist, combining product, data, and marketing to drive results.
- Passion for innovation, technology, and entrepreneurial growth.
- Management consulting experience at top firms is a plus.
- Curious, creative, and driven by consumer insight.
- Exceptional attention to detail—delivers high-quality, well-executed work.
- Strong communicator across all levels—both written and verbal.
- Entrepreneurial and adaptable; comfortable navigating ambiguity and change.
- Relentlessly strives for improvement and team success.
Skills
- Marketing strategy
- P&L management
- Budgeting
- Forecasting
- ROI analysis
- Commercial planning
- Go-to-market strategy
- Brand building
- Media strategy
- Digital marketing
- Traditional marketing
- Market analysis
- Competitor analysis
- Customer trend identification
- Team leadership
- Cross-functional collaboration
- Public speaking
- Publishing
- Professional networking
- Consumer goods marketing
- Technology marketing
- Data analysis
- Marketing technology
- Product marketing
- Communication skills
Location
- Chicago, IL
Work Type
- Onsite
Experience Level
- 15+ years
Salary/Compensations
- $325,000 - $365,000 annually + bonus opportunity
Benefits
- 401K with up to a 6% match
- 409a with 10% of base salary contribution
- Company paid Life Insurance and AD&D
- Flexible Savings Account (FSA) and Health Savings Account (HSA)
- Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
- Pre-tax Commuter Benefits (applicable areas only)
- Child Care Leave Program
- Wellness Program
- Employee Assistance Program
- Dyson Product Discounts
- Multi-Level Healthcare Coverage Options
- Vision & Dental Coverage
- Company paid Short-Term and Long-Term Disability
About the Company
- Dyson is a global technology enterprise focused on growth across more categories, locations, and people.
- US headquarters is based in Chicago's Fulton Market neighborhood.
- Committed to a campus culture that fosters collaboration, development, and learning.
- Nurtures a fantastic social and dynamic environment through on-campus presence.
Equal Opportunity
- Dyson is an equal opportunity employer.
- Decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.