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About the Role

The Marketing Manager is responsible for all aspects of the agency’s marketing function, including brand strategy, digital and social media, content development, publications, online reputation management, and community and media relations. This role provides direction, oversight, and leadership for marketing initiatives that enhance the agency’s brand image, the CEO image, strengthen public engagement, and increase visibility among patients, stakeholders, civic leaders, and community partners.

Responsibilities

Own and lead the development, implementation, and evaluation of the agency’s comprehensive marketing and communications strategy.
Supervise, train, and mentor the Digital Communications Specialist.
Establish strategic direction, priorities, and performance objectives for digital communications, social media, website presence, and external outreach initiatives.
Develop and oversee engaging, impactful communication and written narratives.
Provide strategic oversight and direction for the agency’s social media strategy.
Oversee the development, coordination, and distribution of agency external publications.
Provide oversight of online reputation management efforts.
Partner with the Patient Experience team to develop, implement, and evaluate efforts designed to improve online reputation, engagement, and public perception.
Maintain awareness of emerging trends, best practices, and developments in marketing, communications, nonprofit management, governance, and the agency’s service areas.
Collaborate with executive leadership and management teams to identify priority audiences, evaluate engagement opportunities, and develop plans to effectively connect with targeted communities.
Provide oversight of the agency’s digital presence, including website, content priorities, and platform effectiveness.
Monitor relevant media trends, news cycles, and emerging topics to inform communication strategies.
Oversee the management and preservation of agency communication assets.
Maintain and oversee stakeholder communication strategies and information systems.
Provide marketing support for agency fundraising and special events.
Represent the agency at external outreach, networking, and community engagement events.
Develop and manage the marketing budget if provided, tracking expenditures and evaluating return on investment for marketing initiatives.
Perform other related duties as assigned.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field required.
Minimum of five (5) years of progressive experience in marketing, communications, public relations, digital strategy, or a related field.
Minimum of two (2) years of supervisory or team leadership experience.
Experience providing strategic direction, project oversight, and coordination of marketing initiatives across multiple communication channels.
Demonstrated experience managing brand strategy, public-facing communications, stakeholder engagement, and organizational messaging.
Experience analyzing communication performance metrics, audience engagement trends, and campaign outcomes.
Experience collaborating with executive leadership, internal departments, external partners, and community stakeholders.
Strong understanding of digital communications, social media strategy, content management platforms, website management, and emerging communication technologies.
Excellent written, verbal, and interpersonal communication skills.
Strong project management skills.
Proficiency with Microsoft Office Suite.
Familiarity with marketing technology, analytics tools, content management systems, and design platforms such as Adobe Creative Suite, Canva etc. highly preferred.
Availability to occasionally support event-related activities outside standard business hours, as needed.

Skills

Brand strategy
Digital marketing
Social media
Content development
Publications management
Online reputation management
Community relations
Media relations
Digital communications
Social media strategy
Website management
Communication strategy
Stakeholder engagement
Project management
Microsoft Office Suite
Marketing technology
Analytics tools
Content management systems
Adobe Creative Suite
Canva

Work Type

Full-Time

Experience Level

5+ years of experience
2+ years of supervisory experience

Education Level

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field