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About the Role

Provides strategic leadership for Diabetes Canada's national direct response marketing portfolio, driving donor acquisition, retention, and revenue growth while enhancing donor engagement. This senior leadership role is accountable for achieving revenue and expense targets, portfolio growth, donor experience strategy, and operational excellence.

Responsibilities

• Develop and lead a comprehensive Direct Response Marketing (DRM) strategy aligned with organizational priorities.
• Establish annual and multi-year plans, goals, and performance metrics for fundraising programs.
• Identify opportunities to strengthen donor acquisition, retention, reactivation, and upgrade strategies.
• Evaluate program performance and donor trends using data and analytics.
• Champion a donor-centred fundraising approach to maximize donor engagement and lifetime value.
• Collaborate with leadership to strengthen donor pipeline development.
• Provide strategic oversight of all direct response fundraising programs and campaigns across various channels.
• Ensure integrated donor journeys, communications strategies, and fundraising activities across channels and segments.
• Lead the development of innovative fundraising approaches, testing frameworks, and optimization strategies.
• Oversee campaign analysis, performance reporting, and revenue forecasting.
• Ensure fundraising activities reflect industry best practices, regulatory requirements, and ethical standards.
• Lead the organization's digital fundraising growth strategy and evolution of digital capabilities.
• Champion innovation in donor acquisition, engagement, and stewardship through technology and digital platforms.
• Identify emerging trends, opportunities, and risks in the fundraising sector.
• Foster a culture of experimentation, testing, and continuous improvement.
• Develop and manage the DRM operating budget and oversee revenue forecasting.
• Monitor and report on program performance, revenue, expenses, and return on investment.
• Ensure effective operational processes, data management practices, and campaign workflows.
• Lead procurement, contract negotiations, and vendor management activities.
• Ensure appropriate controls, policies, and procedures for organizational compliance and risk management.
• Lead, coach, and develop a team of fundraising leaders and professionals.
• Establish clear goals, expectations, and development plans for the team.
• Promote employee engagement, inclusion, and continuous learning within the team.
• Support succession planning and workforce development initiatives.
• Provide leadership in employee relations, recruitment, onboarding, performance management, and talent development.
• Build strong partnerships across the organization to advance integrated fundraising initiatives.
• Collaborate with Marketing & Communications for consistent messaging and campaign execution.
• Partner with IT & Data teams to strengthen data quality, systems, and reporting.
• Represent Diabetes Canada with external agencies, consultants, partners, and vendors.
• Contribute to organizational planning, strategy development, and change initiatives.

Requirements

• Post-secondary degree in Fundraising, Business Administration, Marketing, Communications, or a related field, or an equivalent combination of education and experience.
• Minimum 10 years of progressive fundraising experience with demonstrated success leading integrated direct response fundraising programs.
• Minimum 5 years of people leadership experience, including experience leading managers and developing high-performing teams.
• Demonstrated experience managing significant revenue portfolios, budgets, and forecasting processes.
• Experience leading annual giving, donor acquisition, donor retention, and stewardship programs.
• Experience incorporating digital fundraising channels into fundraising strategies and campaigns.
• Strong understanding of CRM systems, fundraising databases, and campaign analytics platforms.
• Strong understanding of donor-centred fundraising principles and donor lifecycle management.
• Excellent financial, analytical, and revenue management skills.
• Exceptional relationship-building, strong leadership, and stakeholder management skills.
• Strong project management and organizational skills, with a solutions-focused approach.
• Commitment to fostering a positive, inclusive, and collaborative work environment.
• Demonstrates an understanding of and commitment to Diabetes Canada’s mission, vision, and core values.
• Must be legally eligible to work in Canada.
• Must hold a valid work permit or study permit where applicable.

Skills

• Direct response marketing
• Annual giving
• Monthly giving
• Tribute giving
• Mid-level giving
• Digital fundraising
• Donor acquisition
• Donor retention
• Donor reactivation
• Donor stewardship
• Revenue growth
• Donor engagement
• Donor lifetime value
• Integrated fundraising strategies
• Data analysis
• Performance metrics
• Budget management
• Revenue forecasting
• CRM systems
• Fundraising databases
• Campaign analytics
• Relationship building
• Stakeholder management
• Project management
• Organizational skills
• Solutions-focused approach
• Team leadership
• Coaching
• Talent development
• Collaboration
• Accountability
• High performance
• Innovation
• Procurement
• Contract negotiation
• Vendor management
• Risk management
• Change management

Location

• Toronto, Ontario (National Office)
• Remote

Work Type

• Flexible work arrangement
• Remote
• Hybrid
• Occasional office visits
• Occasional travel

Experience Level

• Minimum 10 years of progressive fundraising experience
• Minimum 5 years of people leadership experience
• Experience leading managers
• Experience developing high-performing teams

Education Level

• Post-secondary degree in Fundraising, Business Administration, Marketing, Communications, or a related field
• Equivalent combination of education and experience

Salary/Compensations

• $140,000–$155,000 annually

Benefits

• Group benefits package
• Health coverage
• Dental coverage
• Life insurance
• Disability coverage
• Employee and Family Assistance Program (EFAP)
• Company-matched Pension/RRSP
• $350/year healthcare spending account
• Day-one coverage for most benefits
• Mental wellness app access
• Generous time off
• Additional paid holidays
• End-of-year office closure
• Rewards and recognition platform (WorkTango)
• Peer-to-peer, team, and manager-to-employee appreciation

About the Company

• Diabetes Canada's vision is a world free from the effects of diabetes.
• They work to improve the lives of those living with diabetes by sharing knowledge and resources, supporting health-care professionals, advocating for policy change, and funding research.
• They provide tools, resources, and support to make the journey of living with diabetes easier.
• National organization with an entrepreneurial spirit.
• Core Values: ACE-IT (Agility, Collaboration, Excellence, Integrity, Taking Initiative).

Equal Opportunity

• Diabetes Canada welcomes applications from all qualified individuals, including people of all genders, Indigenous Peoples, persons with disabilities, and members of visible minorities.
• They value a workforce that reflects the diversity of the communities they serve.
• Committed to providing accommodations during the recruitment process.
• Inclusive workplace that provides equal opportunities for all.