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About the Role
Lyft is seeking an Industry Marketing Manager to build and lead vertical-specific go-to-market strategies for their business offerings, focusing initially on Healthcare and Automotive. This role will own the vertical narrative, content, demand generation, and enablement to drive marketing-attributable revenue.
Responsibilities
- Own vertical strategy and integrated programs, designing and executing large, orchestrated tentpole programs across multiple channels.
- Build and maintain a thought leadership agenda for each prioritized vertical.
- Lead Healthcare as the highest-revenue priority and scale the model to new verticals.
- Drive cross-functional alignment and partnership with Sales and Product leadership.
- Produce vertical-specific content and proof points to support Sales conversations.
- Partner with Sales on account-based marketing (ABM) and support full-funnel marketing ownership.
- Scale through agencies and partners by managing relationships and building co-marketing programs.
- Ensure all vertical marketing programs comply with relevant regulatory and marketing requirements.
- Measure and prioritize with data, defining success metrics and reporting business impact.
Requirements
- 7+ years in B2B/enterprise marketing, with meaningful experience in industry or vertical marketing, integrated campaigns, or product marketing for regulated or complex-sale industries.
- A track record of designing and running large, multichannel tentpole programs that tie back to measurable pipeline or revenue impact.
- Experience managing marketing or creative agencies to scale output.
- Demonstrated success building and co-executing marketing programs with external industry partners.
- Strong cross-functional relationship-building skills, with experience developing a vertical or audience-first GTM motion using data and content.
- Familiarity with marketing compliance considerations in a regulated industry (healthcare experience a strong plus).
- Executive presence to represent marketing's point of view credibly in senior settings.
- Entrepreneurial mindset and comfort building structure where it doesn't fully exist yet.
- Experience with marketing automation platforms (e.g., HubSpot) and demand gen operations.
- Experience using AI to automate workflows and speed programs to market.
Skills
- Industry Marketing
- Vertical Marketing
- Integrated Campaigns
- Product Marketing
- B2B Marketing
- Enterprise Marketing
- Demand Generation
- Sales Enablement
- Content Strategy
- Thought Leadership
- Account-Based Marketing (ABM)
- Marketing Automation
- Data Analysis
- Cross-functional Collaboration
- Agency Management
- Partner Marketing
- Marketing Compliance
- AI for Workflow Automation
Location
- San Francisco area
Work Type
- Hybrid
Experience Level
- 7+ years
Salary/Compensations
- $118,000 - $147,500
Benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match
- Discretionary paid time off (salaried) / 15 days paid time off (hourly)
- 18 weeks of paid parental leave
- Subsidized commuter benefits
- Monthly Lyft credits and complimentary Lyft Pink membership
About the Company
- Lyft's purpose is to serve and connect.
- Lyft aims to cultivate a work environment where all team members belong and have the opportunity to thrive.
Equal Opportunity
- Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging.
- All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law.
- We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.