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About the Role

As an Analyst, Performance Marketing – Paid Social, you’ll support and optimize paid social advertising campaigns across multiple WSI brands. You’ll gain hands-on experience working within major social platforms and related advertising tools while helping scale full-funnel campaigns across a variety of ad formats and objectives. This is an opportunity to build expertise in digital media, campaign strategy, analytics, creative testing, and platform optimization within a fast-paced in-house environment. You’ll work closely with a Senior Analyst to help develop tactical strategy for each brand while partnering with cross-functional teams to test and execute campaigns that drive revenue and improve return on ad spend.

Responsibilities

Set up, manage, and optimize paid social campaigns across Meta, Pinterest, TikTok, and emerging social platforms while meeting or exceeding performance goals
Create tactical media plans using first- and third-party data to support campaign execution and business objectives
Partner closely with brand teams to align campaigns with seasonal priorities and broader business objectives
Proactively monitor campaign pacing and performance, ensuring accurate and timely delivery of budget while maintaining campaign efficiency
Track, analyze, and communicate campaign performance, optimization decisions, and tactical recommendations to cross-functional business partners
Troubleshoot campaign setup, tracking, pixel implementation, and platform-related issues as needed
Monitor platform trends, product updates, and emerging ad formats to identify new opportunities and improve campaign performance
Support ongoing test and learn initiatives, with a focus on improving campaign efficiency and incremental performance
Own select tests independently while partnering closely with Senior Analysts and Marketing Analytics teams on larger-scale experiments
Serve as a resource for creative best practices across paid social platforms, partnering with cross-functional teams to improve creative output and maximize campaign effectiveness
Assist internal organic social partners with account setup, access issues, and vendor integrations across social platforms

Requirements

1+ years of experience in paid social advertising, campaign management, or related digital media experience
Familiarity with paid social platforms including Meta, Pinterest, TikTok, or related advertising technologies
Experience with audience targeting, campaign optimization, reporting, and platform analytics
Strong analytical mindset with the ability to interpret data and identify actionable insights
Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate to all levels of the organization
Intellectual curiosity, entrepreneurial spirit, and drive to innovate
Comfort working in an adaptive, fast-paced environment
Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)

Skills

Paid social advertising
Campaign management
Meta
Pinterest
TikTok
Audience targeting
Campaign optimization
Reporting
Platform analytics
Data analysis
Excel

Location

Davis

Work Type

Onsite

Experience Level

1+ years

Education Level

Bachelor's Degree or equivalent experience

Salary/Compensations

$71,400 - $83,850

Benefits

A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series

About the Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

Equal Opportunity

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.